Perth agency Meerkats has won round four of the 2019 Siren Awards, taking out the single and campaign categories, plus the overall win with ads from the campaign ‘Tiny Tots’ for St John Ambulance WA.
Meerkats creative team Rikki Burns, Gordon Haynes and Josh Edge (pictured above) created radio ads that illustrate how kids see every day life-threatening hazards. The ads are designed to stand out and shock parents and carers into thinking about taking a St John Tiny Tots First Aid course.
Burns, Haynes and Edge said they hoped to make an ad that would reward the listener for their time by making it interesting.
“Seeing the world with a sense of childlike wonderment is a beautiful thing, when it’s not involving imminent death,” the trio said in a joint statement.
“We thought the responsible thing to do was to draw a distinction between the two.”
The ‘Tiny Tots – Blocks’ ad focusing on the hazard of shiny, plastic choking blocks won the single category and overall. The campaign win was made of up of three ads: ‘Blocks’, ‘Water’ and ‘Stairs’.
The round four craft category winner was awarded to sound engineer Paul Taylor from Sound Reservoir with the ad ‘Crazy for Cars’ for Commercial Radio Australia’s 2018 brand campaign promoting the effectiveness of radio advertising.
Nine ads in round four were highly commended by judges. Highly commended in the single category were two ads from the Meerkats: the ‘Tiny Tots’ campaign for St John WA – ‘Water’ and ‘Stairs’.
Also highly commended in the single category was the Aldi ad ‘Always on Price – Kombucha’ from BMF by creatives Emily Field, Millicent Malcolm, Stephanie Allen, and Rob Boddington.
Highly commended in the campaign category included BMF’s Aldi ads ‘Always on Price – Croissants, Kombucha, Sausage’ from creative team Emily Field, Millicent Malcolm, Stephanie Allen, and Rob Boddington.
Eardrum was highly commended for the CRA Radio Alive campaign from creatives Ralph van Dijk and Tristan Viney, and J. Walter Thompson’s creative team of Wilora Keeley and Tim Newton were highly commended for the ad ‘Sounds of Saving’ for Homebuyers Centre.
Three ads were highly commended in the craft category: ‘Flaky Results’ and ‘Trusty Tunes’ for the CRA Radio Alive brand campaign from sound engineer Paul Taylor of Sound Reservoir, and ‘The Sportiest Radio Ad Ever’ for Ford Australia from sound engineer Rodney Lowe from Production Alley sound studio.
Listen to the winning ads from round four here.
CRA chief executive Joan Warner said: “We’re pleased to see a run of excellent radio ads entered into the awards in the final round for this year and look forward to showcasing more radio in the last round early next year.”
The Siren Awards, run by CRA, celebrate the best in radio advertising and are judged over five rounds throughout the year.
The 2019 Gold Siren winner will be announced in May 2019 and wins a trip to the Cannes Lions International Festival of Creativity. The client of the winning 2019 Gold Siren Award also wins a ticket to Cannes.
Silver Sirens are awarded in each of the three categories: single, campaign and craft. There is also a client-voted award – a $5000 cash prize – presented to the writers of the ad voted the best by a panel of clients.
Round five of the 2019 Siren Awards is now open. Entries close 9 February 2019.
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]