B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Nine
  • Cairns Crocodiles
  • Seven
  • Federal Election
  • AFL
  • AI
  • Married At First Sight
  • Pinterest
  • NRL
  • News Corp
  • Channel 10
  • oOh!Media
  • Cairns Hatchlings
  • Anthony Albanese
  • WPP
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Medibank Extends Partnership With Parkrun Until 2025
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Medibank Extends Partnership With Parkrun Until 2025
Campaigns

Medibank Extends Partnership With Parkrun Until 2025

Staff Writers
Published on: 28th June 2022 at 12:13 PM
Staff Writers
Share
3 Min Read
parkrun
SHARE

Medibank has announced it will extend its 6-year partnership with parkrun Australia and become the first presenting partner of the community-led organisation, as part of its ongoing commitment to give people the best health and wellbeing experience in Australia.

A major partner of parkrun Australia since 2016, Medibank will now be the official presenting partner until 2025. Over the coming years, Medibank will continue to support parkrun’s goal to have 600 parkruns in community locations and to increase participants to 900,000 people by the end of 2025.

Medibank CEO David Koczkar said Medibank and parkrun shared a commitment to supporting the health and wellbeing of people in Australia.

“At Medibank, everything we do is aimed at improving the health and wellbeing of Australians so they can lead better quality lives,” said Koczkar.

“Through this partnership, our ambition has been to encourage people to make better health choices every day, while working towards our 2030 Vision – to create the best health and wellbeing for Australia. We know that regular exercise is linked to many physical and mental health benefits. The opportunity to get outdoors and exercise in a group environment provides positive social impacts also, including tackling loneliness which is a key health issue in Australia.”

Through investing in the community, Medibank and parkrun Australia are working to help make exercise and community engagement something that everyone can enjoy.

parkrun Australia’s managing director Asia & Pacific Renee Gimbert said Medibank’s support over the past 6 years has been a game changer for parkrun in Australia.

“Medibank’s support has allowed parkrun in Australia to provide opportunities for more people to be active and connect with their local communities. These local communities take many forms, including public parks, military bases, prisons and youth detention centres – parkrun is for everyone,” said Ms Gimbert.

“Our partnership with Medibank has enabled parkrun Australia to evolve into a professional, well-resourced and highly respected organisation that has become one of the most important health interventions in the country – and we’re thrilled to continue our relationship with them over the next three years.”

parkrun is a community-led organisation helping more than 750,000 participants across Australia feel connected and energised in the outdoors. Held every Saturday morning at almost 450 locations around Australia, parkrun is a free 5km community event that sees an average of 40,000 walkers, runners and volunteers participating each week.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Medibank, parkrun
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Vogue Australia Unveils ‘Vogue Vanguard’ Show & American Express Team Up With Ksubi To Join In On The Fun For AFW Afterparty
12/05/2025
Nine & World Rugby Sign Multi-Tournament Deal, Which Sees Nine Secure The World Cup
12/05/2025
Anika Wells Ascends As New Communications Minister With Major Media Reforms On The Horizon
12/05/2025
Weekend TV Ratings: Aussies Escape Dreary Weather With Tom Hanks-Narrated ‘The Americas’ & Travel Guides’ Trip To Tahiti
12/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?