MediaCom and Westpac have teamed up to create the #UnstoppableSquad, a national, social-led campaign brought to life in order to boost the bank’s affinity among Aussie millennials.
The #UnstoppableSquad consists of three inspirational individuals who throughout the campaign will share their own experiences through online video posts, showing millennials how to become unstoppable when it comes to their own lives and finances.
Forming part of the ‘Experience Economy’ group, millennials spontaneously spend their money by splurging on experiences and passions instead of material possessions.
Their ability to upload and share their experiences enhances their value amongst other millennials. This insight led to the campaign’s key strategy: to show how every day Aussies are living unstoppable lives in a bid to inspire others to have the confidence to follow their dreams.
From different backgrounds, Stefan, a film director, Vanessa, a hip hop dancer and Hannah a business owner were chosen to form the #UnstoppableSquad and have shown how they live their lives.
The content, produced by MediaCom’s specialist division, MediaCom Beyond Advertising (MBA), tells their stories during their adventures in Australia, Africa and the USA. Showcasing the unguided, uncensored and unknown lives of these Aussies, Westpac poses the question of ‘What does it mean to be Unstoppable in 2016?’ to millennials.
Head of MediaCom Beyond Advertising and ECD Gemma Hunter said, “This whole thing started when we considered; no good story ever started with I’m saving up for…
“We knew the most qualified people to be talking to millennials were other millennials. We didn’t chase people with the biggest social following, this was about everyday Aussies and letting them share their unscripted stories. The beauty in this approach is that it’s so simple.”
Launched nationally, #UnstoppableSquad sees the first integration of Westpac on Tumblr, and also includes other social channels such as Facebook, Instagram, YouTube and Snapchat.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]