MediaCom has announced the key appointment of Willie Pang as its chief digital officer. In this newly created role, Pang will be responsible for keep MediaCom and its clients at the forefront of what is becoming an increasing dynamic industry.

With over 15 years of industry experience across the globe, Melbourne native Pang joins The Content + Connections Agency where he will be responsible for overseeing the continuity and synergy in the evolution of MediaCom’s full range of digital offerings. Pang has held many senior leadership roles in the digital industry across Australia and Asia. Most recently, he was responsible for establishing the global business footprint for one of China’s leading independent media technology business, iClick Interactive Asia. He had previously founded and run Ventures in Digital Media, a marketing technology and data platforms business, which he successfully sold to Silicon Valley investors. Concurrently, Pang holds Board positions with an array of exciting technology start-up organisations.

Upon his commencement, he will assume responsibility for establishing digital strategies that help clients navigate today and prepare them for tomorrow. At the same time, Pang will be leading the agency’s overall digital strategy, working to ensure that MediaCom’s capabilities are future proofed.

Sean Seamer, CEO MediaCom Australia said of the appointment, “Visionary digital leadership is essential for our clients and our people. All of our business partners are looking for support to help them navigate the current landscape and seek competitive advantage from innovation. Willie’s experience at the helm of digital businesses sets him apart, enabling him to have a view on the impact that digital has on communications, but perhaps more importantly, businesses in general.”

Pang said, “Having spent the past six years at the bleeding edge of technology start up land, I’m excited to be bringing this global exposure to MediaCom’s blue chip client set across the region. As a global leader, MediaCom and it’s wider network possesses an enviable ability to drive innovation. I’m excited by the opportunity to help our clients navigate their digital transformation process and leading a world class team to do the best work in the industry.”

Pangs tenure is effective from today and will see him report directly to MediaCom Australia CEO, Sean Seamer.