TV and radio personality Chrissie Swan says media outlets need to take more risks with their content because audiences are fast becoming tired of the “same old same old”.
Swan, talking to B&T prior to the announcement of her new TV show Long Lost Family on Ten, singled out the Ten Network for trying new things and not just rehashing the tried and tested.
“I don’t think anybody knows 100 per cent what works in media and what doesn’t these days,” Swan said of what makes a successful program.
“But hats off to Ten, their shows have really worked this year. I think people don’t give Ten enough credit for taking risks, they’re not just recycling everything we’ve seen before.
“Take Spelling Bee, that was hugely successful and had never been done anywhere in the world before and that’s exciting to me.
“Audiences get fatigued with the same old same old and that’s the key – mix it up,” she said.
Swan will join co-hosts Sam Pang and Jonathan Brown on Nova breakfast in Melbourne in the new year but disagrees that seasoned presenters mean the Millennials are turning off traditional radio.
Rather, Swan said, it’s harder for young announcers to get a break in radio because you need runs on the board and time to develop your skills as a presenter.
“(When it comes to radio) I think audiences do like familiarity too, so in that way I think its actually harder for younger people to get a start on-air,” she said.
Not that Swan – a former advertising copywriter – has advice for budding stars wanting to follow her footsteps into a TV and radio career.
“I’ve never had an act; I just turn up and be myself. I don’t have a routine; I’m not a comedienne. I think it’s honesty and I also think if you can get people to relate to it, that always works… that “Oh my God I can’t believe she’s saying that” gets them every time,” she confessed.
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]