MEC Bolster Trading Firepower With New Sydney Appointments

MEC Bolster Trading Firepower With New Sydney Appointments

GroupM media agency MEC Australia has promoted Philippa Noilea-Tani (right) and Lucie Wombwell (left) to the joint role of Sydney trading director, reporting to national head of investment Claire Butterworth (middle).

Noilea-Tani and Wombwell are both long-term MEC employees, reflecting GroupM’s policy of promoting from within.

Noilea-Tani began her media career at MEC in 2005 as a media assistant and was most recently group director investment & activation. Wombwell first joined MEC in 2010 and returned to the agency 3.5 years ago after a year working in London. Her most recent role before the promotion was also group director investment & activation.

The duo fills the position left vacant when Claire Butterworth stepped up to national head of investment a year ago.

MEC CEO James Hier said, “Both Philippa and Lucie have solid trading experience and strong relationships with clients and media owners alike. They have been effectively carrying out the duties of Sydney trading director for the past few months, so their promotion is well deserved.

“Promoting from within not only rewards our people for their hard work, it also benefits our clients by ensuring continuity and the retention of valuable IP. I am confident that Philippa and Lucie, together with Claire, will work to ensure our clients get the best possible investment solutions for the challenges facing them.”

Butterworth added, “It’s great to welcome Philippa and Lucie to their new role. Their combined knowledge of the sector and key relationships make them the perfect team to deliver the best value and results for our clients.”

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Brandcast Criteo Lucie Wombwell Philippa Noilea-Tani

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