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Reading: MEAA Issues Statement Following BuzzFeed Cuts
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B&T > Media > MEAA Issues Statement Following BuzzFeed Cuts
Media

MEAA Issues Statement Following BuzzFeed Cuts

Staff Writers
Published on: 30th January 2019 at 11:40 AM
Staff Writers
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New York, June 22, 2016: The BuzzFeed sign at the company headquarters.
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The Media Entertainment & Arts Alliance (MEAA) has released a statement addressing last week’s staff cuts at BuzzFeed.

The cuts saw almost 15 per cent of the media company’s global workforce getting the chop, with 25 staff members in the Sydney office made redundant.

Speaking on the cuts, an MEAA spokesperson said the move reflects a larger crisis faced by journalist around the world, that being there are too few jobs.

Read the statement below:

MEAA Media members across Australian journalism stand in solidarity with their colleagues at BuzzFeed Australia who face cuts to a quarter of their workforce as a result of a worldwide savings push.

These cuts at a digital disrupter like BuzzFeed – with a seemingly successful, diversified business model, a global audience reach in the hundreds of millions, innovative content strategies and a thriving focus on public interest journalism – highlight the crisis facing journalism around the world and the ongoing risks to public interest reporting if even those media players successfully engaging large and younger audiences feel they can no longer afford sizeable workforces or dedicated newsrooms.

In a few short years, BuzzFeed Australia established itself as a key player on the national media scene, breaking key national interest stories, garnering four Walkley nominations for excellence in journalism, becoming a respected incubator of talent and a journalistic innovator.

MEAA welcomes experiments and new initiatives aimed at finding financially sustainable models that fund public interest journalism. BuzzFeed is an important part of that mix.

However, hardworking journalists in London, Sydney, LA and New York shouldn’t bear the brunt of the failed experiments of tech bros and other investors. We need an industry that employs, trains and supports journalists at startups.

MEAA members have expressed anger and concern at the way these redundancies are being conducted and call on the company to ensure all entitlements are paid in full to their hard-working staff, who have demonstrated the utmost dedication to the BuzzFeed brand, and properly recognise those efforts with fair, reasonable and above-award redundancy payments, in line with what their colleagues overseas have received.

MEAA notes journalists working for digital-only publications current miss out on key protections enjoyed by their print colleagues – but MEAA members are fighting to change that.

Journalists in the digital media deserve the same working conditions that many of our colleagues enjoy in more traditional media – conditions won and defended by union members over decades – and MEAA digital members are actively campaigning to extend those conditions in to their workplaces to level the playing field and ensure basic entitlements like the right to paid overtime, time off in lieu, shift penalties and payment for unsociable hours worked are paid to digital journalist.

But we can only do that if digital journalists become union and join the fight. Get involved in the campaign by adding your name to the Charter for Good Jobs in Digital Media.

The cuts follow a news report from BuzzFeed published last week about President Trump and his former personal lawyer Michael Cohen that has been widely disputed, though the media company insists the two are unrelated.

According to BuzzFeed, the cuts have been in the works for a few months.

Addressing the cuts, BuzzFeed CEO Jonah Peretti sent a staff-wide email, which pinned the redundancies down to a lack of growth.

“Unfortunately, revenue growth by itself isn’t enough to be successful in the long run.

“The restructuring we are undertaking will reduce our costs and improve our operating model so we can thrive and control our destiny, without ever need to raise funding again.”

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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