McCann Melbourne Appoints Digital Director

McCann Melbourne Appoints Digital Director
SHARE
THIS



McCann Australia has appointed Tony Prysten to the role of digital director of its Melbourne office.

Prysten’s reputation has been built on two decades of digital leadership and innovation, principally at Igloo, the agency he co-founded and served as creative director.

At Igloo, Prysten oversaw the company’s growth from start-up to one of Australia’s leading digital agencies, responsible for clients including Mazda Australia, Cricket Australia and the Red Cross Blood Service.

At McCann he takes on the responsibility of driving the digital direction across the McCann client base that includes L’Oreal, the Federal Government, Bendigo Bank, Metro Trains, Lion Foods and Tigerair.

Adrian Mills and Tony Prysten

Adrian Mills and Tony Prysten

Prysten’s appointment follows the recent appointment of David Ponce de Leon as McCann Melbourne creative director and the continued success of the agency in both creative and effectiveness awards. The past two years saw McCann Melbourne bring home a record-breaking Lions haul, including five Grand Prix in 2013, and this year’s Grand Prix for Creative Effectiveness along with 31 more Lions.

McCann Melbourne was also the world’s third most awarded digital agency. In February, the agency tied for first place in The Gunn Report and is currently the top ranked Melbourne agency in both Global Effies Effectiveness Index and the WARC Top 100.

The continued resurgence of the agency has also seen a strong year of new business wins, including L’Oreal Digital, the Victorian WorkCover Authority and Pac Brands Workwear.

Adrian Mills, McCann Melbourne managing director, said: “We’ve been quietly putting in place a team of first-class talent to support the ambitions of our growing client base. In Tony, we have a genuine digital leader and Melbourne agency legend. We feel privileged that he’s chosen to work with us.”

Pat Baron, McCann Melbourne ECD, added: “Tony is one of the truly innovative thinkers in our industry. His passion and strategic leadership are inspiring and we couldn’t be happier that he’s joined the team. Tony’s one of those very rare guys that gets both digital and people. He’s a real talent and we’re honoured to have him onboard.”

Tony Prysten, new McCann Melbourne digital director, said: “Problem solving and creative thinking is at the core of everything McCann does. I am working alongside a great bunch of very talented, entrepreneurial people that are truly focused on delivering brilliant work for their clients. McCann ticked everything I was looking for in an agency and I look forward to being part of a great moment in McCann’s journey.”

Please login with linkedin to comment

Havas Sydney Instagram ads Pusher

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]