M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa.

The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, will follow efforts to save the critically endangered rhinoceros whose population is now hovering below 25,000.

Presently, three rhinos are killed every day and if this continues, the animal will be extinct by 2025, a sobering fact to consider on September 22, World Rhino Day.

An avid conservationist, Kevin Pietersen is eager to share this story with the world.

“I’m beyond excited to get involved with this project. I’m deeply committed to saving the rhino and by highlighting its plight and the work being done to stop poachers, we can make a real difference in the lives of these majestic creatures,” he said.

The real stars of the documentary, though, are two orphaned rhinos, Summer and Arthur who lost their mother to poachers earlier this year.

These two calves represent the dire circumstances affecting the species.

Former South African cricket captain and fellow rhino conservationist Graeme Smith will join the team on the ground.

The documentary shot entirely on Canon equipment in South Africa, will showcase efforts being taken to save the rhinos, including using innovative, world-class technology. Cisco Systems, Inc. and partner companies are driving these efforts.

Cisco chief of staff to the CEO Ruba Borno said: “At Cisco, we believe technology is key to solving some of the world’s greatest problems; our vision is to eradicate poaching through continued innovation in technology to conserve endangered species.

“We are excited to be a part of this documentary to share how Cisco is working with conservation and technology partners, like Dimension Data, to save rhinos from extinction. We hope this project will give people hope and inspire them to participate in these critical efforts for our planet.”

The goal of the groundbreaking solutions is to pave the way for a brighter future.

Cisco Alliance: Dimension Data group executive Doc Watson said: “Our solution, Connected Conservation, is a proactive solution that tracks the movement of people and leaves the animals unharmed.

“We have created a safe haven for rhinos to roam freely, without human interference. In our first year of operation, the solution reduced poaching by 96 per cent in the pilot reserve.”

The two-part series will air in Australia, New Zealand, the UK and South Africa in the lead up to the World Cup of Cricket in 2019.

THIS. Film Studio’s Taylor Steele, who will be directing the documentary said: “We can’t wait to get back to Kruger National Park and start shooting this important documentary which has only been made possible with the support of our partners.”

THIS. Film Studio co-founder Michael Lawrence said: “While this project has an incredibly important goal – to help save the rhino – from a creative perspective, it demonstrates the changing intersection of brands, storytelling and distribution highlighting how brands can align with causes in a genuine way.”




Please login with linkedin to comment

M&C Saatchi National Geographic

Latest News

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]

Leos Appoints Clare Pickens As CEO
  • Advertising

Leos Appoints Clare Pickens As CEO

Reports of Pickens demanding new corner office with wingback chair greatly exaggerated, says Publicis PR team.

Russel Howcroft & Freddie Young Headline AdMission Podcast
  • Advertising

Russel Howcroft & Freddie Young Headline AdMission Podcast

Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals
  • Marketing

CPR First Aid Study: Weight Loss & Healthy Eating Among Most Googled Personal Goals

According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]