M&C Saatchi Group has been appointed to L’Oréal Group’s Agency Village, expanding its remit to deliver creative services for the global beauty company.
The partnership builds on M&C Saatchi’s existing relationship with Garnier and marks another addition to its portfolio of recent business wins.
As part of the Agency Village, M&C Saatchi will develop strategic and creative campaigns across L’Oréal Group’s portfolio of brands, which includes L’Oréal Paris, Garnier, Maybelline, Nyx, Kiehl’s, La Roche-Posay, and Lancôme.
Michael McEwan, CEO of M&C Saatchi, commented: “Partnering with L’Oréal Group is a tremendous opportunity to work with a business synonymous with innovation, influence and excellence.
“During the pitch process they challenged us to bring bold storytelling, cultural power and creative thinking across their portfolio of brands. Their team is bursting with talent and a desire to drive meaningful connections with their consumers and their communities”.
Bianca Cowie, communications manager of the brands Garnier & Thayers, added: “We first met the M&C Saatchi team almost a year ago on a project basis. They blew us away with their depth of thinking and creativity.
“The team’s understanding of youth culture and their ability to execute in culture more broadly is a real strength that we intend to lean into. They join our broader agency village where their scale and understanding of intergenerational Australians and New Zealanders will add a new depth of capability to our team.”
This appointment follows a series of wins for M&C Saatchi Group, including Chery Motor’s Jaecoo, Lifeblood, and BeIN Sports. M&C Saatchi said the collaboration aims to strengthen L’Oréal’s market leadership while driving engagement across its diverse consumer base.
