M&C Saatchi Buys Bohemia To Bring Media Into Group

M&C Saatchi Buys Bohemia To Bring Media Into Group
B&T Magazine
By B&T Magazine
SHARE
THIS



M&C Saatchi has today announced it has acquired independent media agency Bohemia in a move positioning the creative agency as full service agency with both media and creative under one roof.

Founded in 2011 by Brett Dawson, CEO, and Chris Christofi, chairman, Bohemia describes itself as being set up “to challenge the definition of media and the function of a media agency”. At a time when media agencies have come under increased scrutiny for murky billing practices, Bohemia stands out from the crowd in adopting a time and materials model akin to how a creative agency charges.

While Bohemia claims this practice is transparent, there are many observers who point to this model being the core of the problem many creative agencies face. In essence, it focuses on costs rather than results, but it’s eternally open to semantics and with the recent furore around a lack of transparency, M&C Saatchi appears to be on a winner.

Here’s the full release:

M&C SAATCHI BRINGS MEDIA INTO THE GROUP: ANNOUNCES ACQUISITION OF BOHEMIA SYDNEY, 15 FEBRUARY 2017 – M&C Saatchi today announces the acquisition of Bohemia in Australia. Bohemia brings a pedigree in media strategy, dynamic media buying, outcome-based performance media and marketing analytics into the Group.

Jaimes Leggett, Group CEO said: “Every business in every market is being disrupted. Ours is no different. Bringing media into the Group is the next step in our evolution. With Bohemia in the family, we will have the capability to marry content with context for more influential communications. Driving creative probability through increased media precision.

“M&C Saatchi is a confederation of creative entrepreneurs. With best-in-class capabilities, designed to connect with a consumer at every point they encounter a brand. We chose Bohemia for their rebellious spirit and desire to be transformative and transparent. They’re a great bunch of people too.”

Brett Dawson, CEO, Bohemia said: “We are incredibly excited by the opportunity to join M&C Saatchi. We admire their creative ambition, share their values and like the way they do business. As technology continues to disrupt the media operating system, creativity in all its forms will become even more influential in driving client growth.

This partnership brings significant benefit to our staff and clients, and will allow us to shortcut and lead the transparency agenda. It will enable our Bohemian spirit to play out on a bigger stage.” Bohemia is a new model agency that marries the art of strategy with the science of media, data and direct response. Bohemia’s client roster includes Aspen Australia, Best & Less, Caltex, Elanco, News.com.au, Open Colleges, Pandora, Steadfast, UBank, Unicef and Unibet.

Please login with linkedin to comment

Advertising Standards Bureau Blue Mountains Qantas

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

Recommended

by B&T Magazine

B&T Magazine