B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • WPP
  • Anthony Albanese
  • oOh!Media
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: M&C Saatchi Adds Lilydale’s & Steggles’ Social To Its Creative Remit
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > M&C Saatchi Adds Lilydale’s & Steggles’ Social To Its Creative Remit
Advertising

M&C Saatchi Adds Lilydale’s & Steggles’ Social To Its Creative Remit

Staff Writers
Published on: 21st November 2022 at 7:49 AM
Staff Writers
Share
1 Min Read
SHARE

M&C Saatchi grows its remit with Baiada by being appointed social agency, responsible for managing all Lilydale and Steggles social activity.

Yash Gandhi, Baiada head of marketing said, “We’re on a mission to accelerate brand growth. M&C Saatchi, as our lead creative agency is well placed to integrate social as part of their remit to give us a holistic creative solution.”

The appointment further strengthens the relationship between M&C Saatchi and Baiada, having been the lead creative agency for the brand since 2009.

“Baiada are a brilliant and longstanding partner we’re proud to have created lots of great work with. So, we’re thrilled to extend that partnership and supercharge social for Steggles and Lilydale,” said Sian Cook, managing director M&C Saatchi.

The appointment by Baiada further builds on M&C Saatchi’s social portfolio, having been appointed Woolworths’ paid social agency in July. The agency also recently took home the B&T Award for Best Content Marketing Strategy for Minderoo “Thrive by Five”.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Baiada, Lilydale, M&C Saatchi, steggles
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Rochelle Burbury.
Hatchlings, Storytelling & David’s Cute Kids: Rochelle Burbury On Day 2 Of Cairns Crocodiles, Presented By Pinterest
15/05/2025
Aussies To Stop Buying US Products In Response To Trump’s Tariffs
15/05/2025
Agency Founded By OnlyFans Star Expands Service Offerings
15/05/2025
Thinkerbell’s First Employee Emma O’Leary Departs After Growing Sick Of Adam Ferrier
15/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?