Mazda has unveiled a new national campaign to launch its All-Hybrid CX-80, a seven-seat SUV designed for fostering family connections, in collaboration with CHEP Network.
Directed by Mitch Kennedy from the Producers, the integrated campaign follows an Australian family’s road trip.
“Families today have fewer and fewer moments for meaningful connections, and car journeys are one of the last places they still happen. The CX-80 has been designed with this in mind.” “With advanced tech and safety features, a remarkably fuel-efficient engine range that includes plugin hybrid capability and abundant space in all three rows, Mazda has taken care of the details so that every member of the family can focus on enjoying the journey together,” said Ashlin Moore, national brand manager at Mazda Australia.
“Mazda’s CX-80 has been designed with the thoughtful intention to help families find moments of connection, and we wanted to celebrate that in the work,” said Glen Dickson, deputy chief creative officer at CHEP Network.
“We cast a real family, giving Australia a fly-on-the-wall perspective on what happens when families are present with each other and making the most of their journey together,” added Dickson.
The campaign has launched across broadcast and online video, OOH, digital, social media, CRM and in-dealership, in partnership with OMD.
Credits:
Mazda Australia credits:
Marketing Director: Alastair Doak
National Brand Manager: Ashlin Moore
Senior Manager, Brand Marketing & Partnerships: Sonia Krien
Brand Marketing and Partnerships Senior Specialist: Isabella Kurth
Brand Marketing and Partnerships Specialist: Victoria Nguyen
Agency credits:
Creative: CHEP Network
Media: OMD
Production Company: The Producers
Director: Mitch Kennedy
Executive Producer: Noelle Jones
Producer: Georgia Rankin
DOP: Aaron McLisky ACS
Post Production Company: Manimal Post
Offline Editor: Matt Osborne
Colourist: Edel Rafferty
Online Editor: Ryan Brett
Casting: Studio P
