Full-service media and content agency MAXMEDIALAB adds ŠKODA Australia and Volkswagen Commercial Vehicles Australia to its impressive client portfolio.
Following a competitive pitch process across several months, Sydney agency MAXMEDIALAB has been awarded the new social media agency for two robust performers in the Australian automotive sector: ŠKODA Australia and Volkswagen Commercial Vehicles Australia.
The win builds on the agency’s motoring credentials, with the strongly growing Volkswagen Group pair joining Audi Australia under MAXMEDIALAB’s social media umbrella.
“We’re delighted with the announcement that we are now the officially retained social agency for The Volkswagen Group’s ŠKODA and Volkswagen Commercial Vehicles,” says Lynette Phillips, MAXMEDIALAB’s CEO and founder.
“It rounds out an impressive automotive portfolio for our award-winning team of digital innovators—one that has returned impressive results across our six-and-a-half year association with Audi.”
“We see huge potential in both the ŠKODA and Volkswagen Commercial Vehicles brands in Australia, and we’re very excited to take both brands to the next level.”
The ŠKODA x MAXMEDIALAB partnership has been tried and tested on a month-to-month basis since late 2017.
For ŠKODA Marketing Communications Manager, Nariné Salmasi appointing MAXMEDIALAB was a clear decision.
“ŠKODA has big goals for the future and we have engaged the strategic and creative teams within MML to partner us in growing our brand, and reinforcing ŠKODA’s position in the Australian market,” said Salmasi.
“MAXMEDIALAB understand the ŠKODA brand and we greatly look forward to our joint
Similarly, Volkswagen Commercial Vehicles has appointed MAXMEDIALAB to manage its social platforms.
“Volkswagen Commercial Vehicles is excited to partner with MAXMEDIALAB,” says Nick Reid, National Marketing Manager Commercial Vehicles.
“They represent a number of highly coveted brands, and their results for Audi Australia are testament to the quality of their work. We look forward to our joint venture.”