He may play second-fiddle to his far more glamourous partner, but Barbie’s boyfriend Ken has undergone a thoroughly modern makeover.
Toymaker Mattel has announced the release of new15 new Ken dolls, giving him different skin tones, body shapes and hair styles.
Ken now comes in three body shapes: “slim,” “broad” and “original.” However, some unkind commentators are calling the chunkier version “dad’s bod”. Porkier Ken is pictured below…
There are new cultural tweaks, too: An African-American Ken comes with cornrows, there’s a funky Asian Ken and another version of the figures even sports a hideous hipster man-bun.
The makeover is part of Mattel’s plans to make the dolls more diverse and appeal to modern day kids. Barbie got her plumper overhaul back in 2016.
Lisa McKnight, Barbie’s senior vice president and general manager, said of Ken’s transformation:y continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation.
“Evolving Ken was a natural evolution for the brand and allows girls to further personalise the role they want him to play in Barbie’s world.”duct line, we are redefining what a Barbie or Ken doll looks like to this generation,” McKnight said.
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
With Google pressing ahead with its plan to deprecate third-party cookies in the near future, it seems many marketers are now looking at contextual advertising as a way to meet consumer expectations in an increasingly privacy-focused world. Despite the newfound popularity of contextual advertising, it is not a new principle. In fact, advertisers have been […]
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]