Today Match Media announces the launch of its Melbourne office. The move to Melbourne comes after successive years of growth in Sydney and the opportunity through the Publicis acquisition to expand.

Initially Match will share office space in the creative hub of Saatchi & Saatchi and Sapient Nitro who are all based in 359-361 City Road Southbank.

John Preston founder & CEO of Match Media said: “Melbourne has been firmly on our radar for the past 18 months and over that time we have built a roster of clients that equate to 10 per cent of the overall Match revenue. Adding to that we have had a lot of enquiry supporting our view that Melbourne clients are looking for a fresh, digitally and data progressive agency such as Match. To say we are excited about launching in Melbourne is an understatement!”

Match will set up initially with a team of five people led by client partner Garth Moring, a seven year veteran of Match Media. Preston added: “It was vitally important to set up Match Melbourne with someone who intimately understands the Match culture and how we work to maintain consistency of product and service. Garth was the perfect match, having been with us for over seven years he knows the magic of our offering. We will then recruit local Melbourne talent, who know the market and what makes Melbourne special, to support Garth.”

Garth Moring added: “I’m incredibly excited by the opportunity to lead Match Media’s expansion into the Melbourne market. We have a strong proposition which is geared towards helping our clients grow. I am looking forward to transitioning the successful formula we have created in Sydney to such a dynamic market like Melbourne.”