MasterFoods Sauce Range Play For Laughs Via Clems Sydney

MasterFoods Sauce Range Play For Laughs Via Clems Sydney
B&T Magazine
By B&T Magazine
SHARE
THIS



MasterFoods has tapped into the nation’s decades-long obsession with squeezing its sauces on sausages at barbeques, beach picnics and other social celebrations with a new campaign developed by Clemenger BBDO Sydney.

A series of online videos and OOH live work celebrates the silly and joyful tradition of sauces from the point of view of the sauces themselves.

The campaign will conjure fond memories of Aussies getting silly with sauce as three human size squeeze bottles of Tomato, Barbeque and American Mustard come to life, reminiscing about good times at picnics down to the last few squirts, dealing with ants and getting sand stuck on them at the beach.

The campaign builds on the ‘Go Rogue with Flavour’ brand platform that launched mid-year, also from Clemenger BBDO, with the addition of the catch cry ‘Sausage!’ at the end of each spot as the beloved sauce is squirted in all its glory over a snag.

“Meat pies at footie games, sausage sizzles, beach BBQ’s; if good times are being had, chances are MasterFoods sauces are there. That’s the fun we wanted to bring to life. If you get a brief to talk about tomato sauce in social channels, you’ve got to have a laugh.” Clemenger BBDO Sydney ECD Darren Wright said.

MasterFoods Director, Bronwyn Powell said: “This campaign celebrates the iconic MasterFoods sauce brand in a way that is all about having fun, cutting loose and being silly with sauce, as Aussies have done for generations. Our sauces are a much-loved part of our relaxed lifestyle and culture. People connect over food and flavour – and that’s worth celebrating with a laugh now more than ever.”

Please login with linkedin to comment

Clemenger BBDO Sydney

Latest News

Peak Season? Let’s Talk Peak Performance
  • Opinion

Peak Season? Let’s Talk Peak Performance

Don't be confused by this headline, it's nothing to do with improving your jogging style & all do to with Black Friday.

Opinion

by B&T Magazine

B&T Magazine
ACTIV Brand Management Strikes New Partnership With Nine’s The Block
  • Marketing

ACTIV Brand Management Strikes New Partnership With Nine’s The Block

Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]

VERSA Expands Into India
  • Advertising

VERSA Expands Into India

VERSA staff quickly learning who Virat Kohl and Umesh Yadav are after announcing Indian expansion.

Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years
  • Technology

Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years

Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]

Thinksmart Marketing Executes Campaign From Hot Air Balloon
  • Media

Thinksmart Marketing Executes Campaign From Hot Air Balloon

Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]

AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend
  • Marketing
  • Technology

AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend

Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]