Married At First Sight Up On 2016, Struggles To Compete With Return Of MKR

Married At First Sight Up On 2016, Struggles To Compete With Return Of MKR
SHARE
THIS



TV networks battled it out last night with the return of a few tried and tested programs, namely Nine’s Married At First Sight and Seven’s My Kitchen Rules.

Despite the mass amounts of hype and advertising, Nine’s ratings were no match for Seven favourite MKR, raking in just 820,000 metro viewers, per OzTAM figures, versus the cooking show’s 1.309 million viewers.

MKR, now in its eighth season, nabbed top spot for the night, however, slipped slightly from last year’s debut of 1.576 million.

Nine yesterday announced its commercial partners for the blind marriage match up show, with HotelsCombined, KFC, Suzuki and Lottoland all jumping aboard for the ride. Despite struggling against MKR, Married At First Sight still scored 15,000 more viewers than its season three debut last year.

The second episode of 2016 jumped up to pull 1.103 million viewers, so no doubt Nine has its fingers crossed for the next installment.

It was also the night that saw the launch of Seven’s new program Bride and PrejudiceThe Forbidden Wedding, which nabbed 874,000, still beating the metro audience of Married At First Sight.

Nine’s chief sales officer Michael Stephenson said, “We are delighted to see a lift in the audiences across the board for Married at First Sight. In the key demographics, Married is up 27 per cent on AGT last year in 25-54s, 56 per cent with 16-39s and we expect it to continue to perform well in the weeks to come.

“There has also been a very strong reaction to the program online with Married coming number one in the Nielsen Social ratings and the preview of episode one on 9Now drawing more than 47,000 streams ahead of last night.

Married has done what we wanted which is to lift audiences in the demos. With eight more weddings, and more stories to unfold, it will continue to grow audiences in the demographics, which is what advertisers want.”

Seven won the night overall, owning 33.5 per cent of the evening’s metro audiences, while Ten’s I’m A Celebrity…Get Me Out Of Here rustled up an audience of 959,000 on its second night, snagging second in the entertainment stakes.

It’s Sunday launch saw the D-list celebs plus nutty hosts Julia Morris and Chris Brown attract over 1.1 million viewers for the ‘Opening Night’ segment, and 963,000 for the ‘Welcome to the Jungle’ part of the show.

Please login with linkedin to comment

Advertising Standards Bureau brand expression bride and prejudice Commonweath Bank top brand daily mail australia feefo Free Targeted Media Join In sydney office launch TV

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]