Marks & Spencer Unveils Glorious All-Dancing Ode To The Christmas Jumper

Marks & Spencer Unveils Glorious All-Dancing Ode To The Christmas Jumper

Explosive federal politics aside, no one does a Christmas ad – and for that matter, a Christmas jumper – quite like the Brits.

Enter department chain Marks & Spencer’s 2019 Christmas ad.

A glorious all-singing, all-dancing affair that’s a homage to the slightly awful Christmas sweater so loved by the English.

The ad’s the work of creative agency ODD London and was shot by the British director Jake Nava – best known for his work on Beyoncé video clips – with the brand hoping the spot’s “shoulder roll” move will possibly translate from ad to dance floors this Christmas holiday period.

Check out the festive fun below:

Nathan Ansell, M&S’s clothing and home marketing director, said: “This year our Christmas campaign really brings the changes we’re making at M&S to life – it’s all about great style and great value for the whole family.

“We’re backing with confidence our biggest commercial category for Christmas and importantly having some fun with our customer Christmas ads so far this season seem to be about cheering us up, not tugging on our heartstrings, and Marks & Spencer’s clothing campaign makes a happy contribution to the national mood.”




Please login with linkedin to comment

christmas ads Marks & Spencer

Latest News

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine