Marks & Spencer Unveils Glorious All-Dancing Ode To The Christmas Jumper

Marks & Spencer Unveils Glorious All-Dancing Ode To The Christmas Jumper

Explosive federal politics aside, no one does a Christmas ad – and for that matter, a Christmas jumper – quite like the Brits.

Enter department chain Marks & Spencer’s 2019 Christmas ad.

A glorious all-singing, all-dancing affair that’s a homage to the slightly awful Christmas sweater so loved by the English.

The ad’s the work of creative agency ODD London and was shot by the British director Jake Nava – best known for his work on Beyoncé video clips – with the brand hoping the spot’s “shoulder roll” move will possibly translate from ad to dance floors this Christmas holiday period.

Check out the festive fun below:

Nathan Ansell, M&S’s clothing and home marketing director, said: “This year our Christmas campaign really brings the changes we’re making at M&S to life – it’s all about great style and great value for the whole family.

“We’re backing with confidence our biggest commercial category for Christmas and importantly having some fun with our customer Christmas ads so far this season seem to be about cheering us up, not tugging on our heartstrings, and Marks & Spencer’s clothing campaign makes a happy contribution to the national mood.”

Please login with linkedin to comment

christmas ads Marks & Spencer

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]