B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Marketing Mavericks: Genea’s Nicole Papoutsis
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Marketing Mavericks: Genea’s Nicole Papoutsis
MarketingPartner Content

Marketing Mavericks: Genea’s Nicole Papoutsis

Staff Writers
Published on: 14th April 2020 at 7:34 AM
Staff Writers
Share
3 Min Read
SHARE

Did you miss B&T‘s latest mag issue? Firstly, subscribe here so you never miss out again. Secondly, you’re in luck, because we’re bringing you all the best from the mag and putting it online. You’re welcome.

Marketing Mavericks was a supplement in the latest mag, featuring some of Australia’s most daring and bold marketers. Today, we’re bringing you Genea head of brand and marketing Nicole Papoutsis. 

Lost Dreams Of Garbage And Statement Earrings

A self-described Inner West Sydney dog mum, instafoodie with an unhealthy obsession for statement earrings, Nicole is also the head of brand and marketing at Genea. Starting her career at GE, she’s also spent time at Harvey Norman and St. George Bank. Nicole is a true marketing maverick; passionate, driven and currently listed on the CMO50 list. There’s no doubt this reality TV fan who takes annual trips to Waikiki is truly making waves across the industry.

Funnily enough, when I was 10, I wanted to be a garbage collector (apparently). I like to think, however, that ‘up-cycler’ was the intention though. Sounds more creative and cool, right? And now, of course, I’m the head of brand & marketing at Genea. Who knows where the garbo collector dream went? These days, instead of collecting trash, I’m charged with setting the strategic direction for marketing to drive growth, increase awareness around fertility, empower women and men to make life-changing decisions, and I wouldn’t have it any other way.

While I love the Genea brand, I’d have to say that any brand who’s achieved ‘verb’ status is definitely one that makes me jealous with rage (cue rage emoji!) When you’ve built a brand so relevant to people’s lives that you have an impact on a culture’s language, bravo. Bravo!

On the best piece of advice I’ve ever received, I have to say “spring forward, fall back” – it’s the only way I can remember which way I need to move the clock on the oven at the start of daylight savings! On the best piece of advice I can offer, especially to marketing graduates, all I can say is this: someone will listen to your ideas eventually, I promise!

My favourite ad of all time? Tough one. Sounds soppy but I can’t go past the original ‘I Still Call Australia Home’ Qantas ad. It was the first big brand ad that I really remember. It still conjures up emotion and gets me every time.

You’re summoned to the CEO’s office. Why?

To be presented with a silver platter holding wads of cash, piled up, being donated to my marketing budget.

Do you write an acceptance speech before award nights?

No-one wants to hear an acceptance speech.

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: acoustic, Genea, marketing mavericks
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Les Timar Exits Clemenger Group After 27 Years
17/06/2025
TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
Kirsty Muddle & Chris Howatson Return To Lead 2025 IPA Business & Agency Leadership
17/06/2025
Second Born: Australia’s Emerging Creative Agency Arrives In Adelaide
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?