Lost Dreams Of Garbage And Statement Earrings
A self-described Inner West Sydney dog mum, instafoodie with an unhealthy obsession for statement earrings, Nicole is also the head of brand and marketing at Genea. Starting her career at GE, she’s also spent time at Harvey Norman and St. George Bank. Nicole is a true marketing maverick; passionate, driven and currently listed on the CMO50 list. There’s no doubt this reality TV fan who takes annual trips to Waikiki is truly making waves across the industry.
Funnily enough, when I was 10, I wanted to be a garbage collector (apparently). I like to think, however, that ‘up-cycler’ was the intention though. Sounds more creative and cool, right? And now, of course, I’m the head of brand & marketing at Genea. Who knows where the garbo collector dream went? These days, instead of collecting trash, I’m charged with setting the strategic direction for marketing to drive growth, increase awareness around fertility, empower women and men to make life-changing decisions, and I wouldn’t have it any other way.
While I love the Genea brand, I’d have to say that any brand who’s achieved ‘verb’ status is definitely one that makes me jealous with rage (cue rage emoji!) When you’ve built a brand so relevant to people’s lives that you have an impact on a culture’s language, bravo. Bravo!
On the best piece of advice I’ve ever received, I have to say “spring forward, fall back” – it’s the only way I can remember which way I need to move the clock on the oven at the start of daylight savings! On the best piece of advice I can offer, especially to marketing graduates, all I can say is this: someone will listen to your ideas eventually, I promise!
My favourite ad of all time? Tough one. Sounds soppy but I can’t go past the original ‘I Still Call Australia Home’ Qantas ad. It was the first big brand ad that I really remember. It still conjures up emotion and gets me every time.
You’re summoned to the CEO’s office. Why?
To be presented with a silver platter holding wads of cash, piled up, being donated to my marketing budget.
Do you write an acceptance speech before award nights?
No-one wants to hear an acceptance speech.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]