Marie Claire Partners With Five Aussie Creative Agencies To Produce Powerful Campaign Against Domestic Violence

Marie Claire Partners With Five Aussie Creative Agencies To Produce Powerful Campaign Against Domestic Violence
SHARE
THIS



In honour of IWD, marie claire has partnered with five Australian creative agencies to address the increase in cases of domestic violence.

Ogilvy, DDB Sydney, McCann Australia, 303 Mullenlowe and Junior Massive joined with marie claire to create bold work for the cause, which will be shared with marie claire’s audience of 1.2 million and across the entire Pacific portfolio of brands.

In 2018, Australia experienced an epidemic of fatal violence against women, the majority at the hands of a partner.

A staggering 69 lives were lost – a 30 per cent increase on the year before.

To address this national crisis, marie claire asked local agencies to devise a campaign to help protect the lives of Australian women.

303 MullenLowe

DDB

Junior Massive

Ogilvy

Screen Shot 2019-03-01 at 4.28.14 pm

Nicky Briger, editor of marie claire, said: “At marie claire, we have long campaigned to raise awareness of the shocking incidence of domestic violence in Australia.

“When we saw that violence against women is actually increasing, we were stunned into action and decided to partner with these agencies to find new ways to agitate for change.

“What they came up with is both moving and shocking.

“Also, in the coming weeks, one creative from the campaign will be published across Pacific’s portfolio of print and digital assets.

“This is a cause that is important to our entire business, and this will ensure we reach an audience of millions, helping to extend the #StopTheViolence message beyond marie claire”.

 

Please login with linkedin to comment

    Latest comments
  • Michael Morrison 2 years ago

    It may interest Marie Clare to know domestic violence occurs among lesbian couples gay couples siblings and women against men. I had a kettle of boiling water poured on my head because I didn’t stack a dish washer properly. Maybe some balance could be added to this very important and deeply troubling subject .

Domestic violence Marie Claire pacific

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine