B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • B&T Women in Media
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Marie Claire Partners With Five Aussie Creative Agencies To Produce Powerful Campaign Against Domestic Violence
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Marie Claire Partners With Five Aussie Creative Agencies To Produce Powerful Campaign Against Domestic Violence
Campaigns

Marie Claire Partners With Five Aussie Creative Agencies To Produce Powerful Campaign Against Domestic Violence

Staff Writers
Published on: 28th February 2019 at 10:28 AM
Staff Writers
Share
2 Min Read
SHARE

In honour of IWD, marie claire has partnered with five Australian creative agencies to address the increase in cases of domestic violence.

Ogilvy, DDB Sydney, McCann Australia, 303 Mullenlowe and Junior Massive joined with marie claire to create bold work for the cause, which will be shared with marie claire’s audience of 1.2 million and across the entire Pacific portfolio of brands.

In 2018, Australia experienced an epidemic of fatal violence against women, the majority at the hands of a partner.

A staggering 69 lives were lost – a 30 per cent increase on the year before.

To address this national crisis, marie claire asked local agencies to devise a campaign to help protect the lives of Australian women.

303 MullenLowe

DDB

Junior Massive

Ogilvy

Screen Shot 2019-03-01 at 4.28.14 pm

Nicky Briger, editor of marie claire, said: “At marie claire, we have long campaigned to raise awareness of the shocking incidence of domestic violence in Australia.

“When we saw that violence against women is actually increasing, we were stunned into action and decided to partner with these agencies to find new ways to agitate for change.

“What they came up with is both moving and shocking.

“Also, in the coming weeks, one creative from the campaign will be published across Pacific’s portfolio of print and digital assets.

“This is a cause that is important to our entire business, and this will ensure we reach an audience of millions, helping to extend the #StopTheViolence message beyond marie claire”.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Domestic violence, Marie Claire, pacific
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Daniel McConochie.
Alliance Outdoor Promotes Daniel McConochie To Chief Revenue Officer
08/07/2025
Thinkerbell & Mattel Hand The Wheel To Craig Lowndes To Drive New Hot Wheels Collection
08/07/2025
James Clarke.
Bolster Group Wins Media Accounts For Carriageworks, Celsius & The Point
08/07/2025
Telstra Takes Massive Step In Accessibility With Touch & Track Technology For Vision Impaired Fans
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?