Manu Feildel has teamed up with Ingham’s – Australia’s largest poultry producer – to create a series of quick, simple and tasty recipes specifically designed to help Australians with the universal challenges associated with midweek dinners.
Following research by Ingham’s revealing midweek dinners as the top meal challenge for Australians, Ingham’s has teamed up with celebrity chef Manu Feildel to create a series of ‘Dinner Done’ recipes, including 15-minute instructional videos, downloadable recipe pdfs and shopping lists, plus tips and tricks to save time in the kitchen, work with flavours, food styling and more.
Ingham’s research revealed that when it comes to midweek dinners, most people experience a tension between easy and faster and a desire for more variety, while being faced with limited evening capacity, fear of failure, limited repertoire, and a lack of motivation when grocery shopping.
Launching Ingham’s Dinner Done, Feildel said: “We all have busy days, and after a long day – like everyone – I just want Dinner Done. As a father of two wonderful kids, I also face the challenges of getting dinner on the table quickly midweek, that’s why I’m excited to launch Ingham’s Dinner Done.”
Ingham’s Dinner Done will also provide recipes from Ingham’s in-house chefs, to help Australians serve up new and exciting meals every week created with popular household ingredients.
Ingham’s Seb Brandt, CMO, said: “We are thrilled to partner with Manu to present Dinner Done. Last year we undertook focus groups with Australians across a mix of ages and cook types discussing meal preparation and planning, and weekday dinners emerged as the number one challenge. Dinner Done has been launched to help answer this need.”
To learn more about Ingham’s Dinner Done, visit inghams.com.au/dinner-done or follow @InghamAustralia on Facebook, Instagram and YouTube.
