Marriott International and Manchester United have announced a multi-year marketing partnership, giving the 120 million members of the Marriott Bonvoy travel program exclusive opportunities for once-in-a-lifetime Manchester United football experiences.
The new partnership launches today with a film that features familiar faces from the Manchester United team and team management.
Manchester United Group managing director Richard Arnold commented: “Marriott International is the leader in its field and we’re excited to be partnering with them as Marriott launches its new travel program, Marriott Bonvoy.
“Together we look forward to creating some unforgettable moments for Marriott Bonvoy members, inspired by the thrill and excitement that only Manchester United can create for fans around the world”.
Marriott International global marketing officer Karin Timpone commented: “We are thrilled to offer compelling benefits to Marriott Bonvoy members, now expanded to include unique Manchester United experiences.
“This marketing partnership enables our members to access special VIP game experiences by using the points they’ve accumulated during hotel stays for unprecedented, exclusive experiences”.
Using their points, members will be able to select from a range of rewards, including joining the stadium announcer’s pre-match preparations, welcoming the team in the tunnel, preparing the match kit, and meeting Manchester United legends in Guangzhou, China.