The Difficulty Of Male Friendships Skewered In Hilarious Beer Ad Starring Golfer Phil Mickelson

The Difficulty Of Male Friendships Skewered In Hilarious Beer Ad Starring Golfer Phil Mickelson

Most beer ads play on two things – taste and humour to cajole (they’re typically male) audiences to one brew over another.

But a new campaign from the Heineken-owned Amstel Light in the US has decided to play in more trickier territory – male friendships.

The ad stars American golfer Phil Mickelson who offers amusing tips to a hapless golfer on how to he can improve his mate pool.

The ad, clearly aimed at older beer drinkers, seems to have abandoned the 20-somethings who are continually shunning beer for other alcohol choices such as the booming hard seltzer category.

Called “In the rough”, the ad’s the first in a series of spots that also includes print, radio, out-of-home, digital and paid media and  a series of contests that will be announced through the hashtag #FriendswithPhil.

Check out the awkward fun below:

 

 

 

 

 




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Ad campaigns Amstel Light Phil Mickelson

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