Magazine Readership Looking Good Despite Recent Circulation Figures: emma

hand browsing through stack of magazines

The Enhanced Media Metrics Australia (emma) data is back for the 12 months to August 2016, and it appears that while people are increasingly reading their content online, print is still holding its own.

The highest read magazine per month still stands with (4.4 million), however breaking it into print versus online, the split is 781,000 to 3.9 million, respectively.

Woman’s Day, New Idea, and Australian Women’s Weekly followed Taste with yearly average monthly readership of 3.029 million, 2.94 million and 2.61 million, respectively, however these titles all held their strongest readership figures in print form compared to digital.

Looking at average readership per issue, the supermarket titles stood out from the pack, with Woolworths Fresh Magazine leading at an average 3.787 million per issue, followed closely by Coles Magazine at 3.5 million readers.

Better Homes & Gardens was the next closest contender at an average of 2.135 million readers per issue.

The publications with the lowest average issue readership sat closely between more niche titles like T3 magazine (31,000), Road Rider (38,000), Inside Football (46,000) and Homespun (49,000), which given the recent industry circulation figures boasts quite a success story for the magazine world.

The Audited Media Association of Australia survey ending June 2016 claimed many a victim in revealing the stark realities of the publishing world, with Bauer’s COSMOPOLITAN plummeting to a circulation of just over 45,000, with other young female title Dolly also falling by 26 per cent.

But according to emma data it’s a different story, with Cosmo, for example, snagging an average 344,000 readership per issue, while Dolly was 169,000. Celebrity titles like OK! (which dropped 21.5 per cent to 48,181 circulation) and NW (which fell 18.7 per cent to 53,496) were reported as having average issue readership of 348,000 and 275,000, respectively, in emma data.


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