Macquarie Media Introduces Video Live Reads For Advertisers As Part Of ‘Big Six’ Initiatives

Macquarie Media Introduces Video Live Reads For Advertisers As Part Of ‘Big Six’ Initiatives

Radio network Macquarie Media has given its digital strategy a bit of a facelift with the unveiling of six initiatives it will focus on over the next six months.

Announced earlier this week at an event at The Star in Sydney, Macquarie has taken its live reads to a visual level, making the network’s on-air talent available to deliver video live reads as an extension of advertisers’ campaigns.

Macquarie’s video live reads will delivered in two durations – 15 and 30 seconds – and are recorded to camera. Advertisers’ campaigns are then purchased on an impression basis and scheduled across the radio network’s digital platforms.

Macquarie also plans to focus on producing more custom shows with its brand partners. The network already has a number of branded programs such as Destinations with Flight Centre, Be That Business with Telstra, and The House of Wellness with Chemist Warehouse.

Another of the new initiatives for Macquarie is Money, a destination for finance and business content on its stations, desktop and mobile sites. Money will feature articles and podcasts, including exclusive content, updated daily.

Macquarie also announced it would be keeping its big names on air until 14 December to help brands capitalise on the Christmas retail buzz, with the network’s new sports station and its Summer of Cricket offering rounding out its Big Six initiatives.

 




Please login with linkedin to comment

Big Six macquarie media

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]