B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Macquarie Media Introduces Video Live Reads For Advertisers As Part Of ‘Big Six’ Initiatives
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Macquarie Media Introduces Video Live Reads For Advertisers As Part Of ‘Big Six’ Initiatives
Media

Macquarie Media Introduces Video Live Reads For Advertisers As Part Of ‘Big Six’ Initiatives

Staff Writers
Published on: 21st September 2018 at 11:40 AM
Staff Writers
Share
2 Min Read
SHARE

Radio network Macquarie Media has given its digital strategy a bit of a facelift with the unveiling of six initiatives it will focus on over the next six months.

Announced earlier this week at an event at The Star in Sydney, Macquarie has taken its live reads to a visual level, making the network’s on-air talent available to deliver video live reads as an extension of advertisers’ campaigns.

Macquarie’s video live reads will delivered in two durations – 15 and 30 seconds – and are recorded to camera. Advertisers’ campaigns are then purchased on an impression basis and scheduled across the radio network’s digital platforms.

Macquarie also plans to focus on producing more custom shows with its brand partners. The network already has a number of branded programs such as Destinations with Flight Centre, Be That Business with Telstra, and The House of Wellness with Chemist Warehouse.

Another of the new initiatives for Macquarie is Money, a destination for finance and business content on its stations, desktop and mobile sites. Money will feature articles and podcasts, including exclusive content, updated daily.

Macquarie also announced it would be keeping its big names on air until 14 December to help brands capitalise on the Christmas retail buzz, with the network’s new sports station and its Summer of Cricket offering rounding out its Big Six initiatives.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: macquarie media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?