Macquarie Media Introduces Video Live Reads For Advertisers As Part Of ‘Big Six’ Initiatives

Macquarie Media Introduces Video Live Reads For Advertisers As Part Of ‘Big Six’ Initiatives

Radio network Macquarie Media has given its digital strategy a bit of a facelift with the unveiling of six initiatives it will focus on over the next six months.

Announced earlier this week at an event at The Star in Sydney, Macquarie has taken its live reads to a visual level, making the network’s on-air talent available to deliver video live reads as an extension of advertisers’ campaigns.

Macquarie’s video live reads will delivered in two durations – 15 and 30 seconds – and are recorded to camera. Advertisers’ campaigns are then purchased on an impression basis and scheduled across the radio network’s digital platforms.

Macquarie also plans to focus on producing more custom shows with its brand partners. The network already has a number of branded programs such as Destinations with Flight Centre, Be That Business with Telstra, and The House of Wellness with Chemist Warehouse.

Another of the new initiatives for Macquarie is Money, a destination for finance and business content on its stations, desktop and mobile sites. Money will feature articles and podcasts, including exclusive content, updated daily.

Macquarie also announced it would be keeping its big names on air until 14 December to help brands capitalise on the Christmas retail buzz, with the network’s new sports station and its Summer of Cricket offering rounding out its Big Six initiatives.

 




Please login with linkedin to comment

Big Six macquarie media

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]