Macleay College has relaunched its alumni program with a new brand identity created by Dashing Print, placing renewed emphasis on engaging with past students.

The 28-year-old institution which has campuses in Sydney and Melbourne wants to attract former students to become active with the college once again and encourage them to support it across a range of areas.

Dashing has worked with Macleay College for the past five years. It was one of several companies invited to pitch to create an overarching brand identity for the Macleay Alumni.

In addition to developing the new brand identity, Dashing created a series of EDMs and print collateral to support the launch.

“Macleay College has never really had a defined alumni program and we saw the opportunity reconnect past students and bring their knowledge and expertise back into the college,” a spokesperson said. “The Macleay Alumni design created by Dashing is contemporary, on brand and we are delighted with it.”

Dashing MD Russell Kavnat added, “While our core business will always be delivering high quality print solutions, we are diversifying into other areas including creative design to round out our service offering.”

“Macleay has been a long term client of ours and we are delighted they selected us to work on this project.”