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Reading: Macca’s Is Saving The Bees One Billboard At A Time With Its New McHive
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B&T > Campaigns > Macca’s Is Saving The Bees One Billboard At A Time With Its New McHive
Campaigns

Macca’s Is Saving The Bees One Billboard At A Time With Its New McHive

Staff Writers
Published on: 3rd October 2019 at 9:35 AM
Staff Writers
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What do McDonald’s and bees have in common? Not much, but that’s not stopping the global fast-food chain from doing its part to save the world’s declining bee population.

In an attempt to restore the habitats of Swedens’ bee population, McDonald’s has built the world’s smallest restaurant that doubles as a beehive, aptly named the McHive.

Annotation 2019-10-03 093130

The initiative was the brainchild of creative agency Nord DBB Sweden and intimately started with the utilization of McDonald’s restaurants as beehives.

The project will also expand to billboards serving as bee hotels in Järfälla outside of Stockholm. The billboards will have holes integrated into the surface of the advertisements which leads to beehives inside and to the back of the structure.

Watch the spots below to see McDonald’s and Nord DBB are bringing the concepts to life.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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