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Reading: Macca’s And Peter Alexander Drop A Surprisingly Stylish Sleepwear Range
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B&T > Marketing > Macca’s And Peter Alexander Drop A Surprisingly Stylish Sleepwear Range
Marketing

Macca’s And Peter Alexander Drop A Surprisingly Stylish Sleepwear Range

Staff Writers
Published on: 14th June 2023 at 9:43 AM
Edited by Staff Writers
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Aussies (and their pups) will be dreaming in style this winter as Macca’s and Peter Alexander, come back together to drop an epic sleepwear range.

Available from Wednesday 14 June, the limited edition collection features thirteen exclusive prints inspired by Macca’s world-famous burgers, fries and iconic McDonaldland characters, including Ronald McDonald, Hamburglar and Grimace.

Offering something for the whole family, including womens, mens, kids and pup styles, this second collection from Macca’s x Peter Alexander is bigger and better than ever before.

There are 37 pieces, including a Big Mac tee, smiling Grimace jumper, patchwork-style sets, slippers embedded with the Golden Arches, and a Macca’s doggy jumper.

Liz Whitbread, senior brand manager for McDonald’s Australia, said: “Our collaboration with Pyjama King Peter Alexander is back with a bang and tastier than ever before.

“We can’t wait to see Aussies come together to don their Macca’s and Peter Alexander pyjamas – because nothing quite goes together like a feel good winter night in and Macca’s. But be quick, these are sure to sell out faster than you can say ‘would you like fries with that?’.”

Peter Alexander said: “Who doesn’t love a night in PJs with burgers in bed? My latest collab with McDonald’s features all new prints & styles that are fun and bold with our favourite Macca’s characters and retro ‘70s vibes. So, kick back, relax and order in with a side of your very own Peter Alexander pyjamas”.

The Macca’s x Peter Alexander sleepwear collection is available exclusively at Peter Alexander stores and online from Wednesday 14 June while stocks last.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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