m2m Sydney Scores Media Account For Sony Pictures Releasing

m2m Sydney Scores Media Account For Sony Pictures Releasing
SHARE
THIS



m2m Sydney have today confirmed its appointment as the media agency for Sony Pictures Releasing across Australia.

The announcement springs off the back of an intense and competitive global pitch process that took place in the latter half of 2015, and now sees Omnicom and IPG agencies retained across the Sony Pictures account globally.

Executive VP for Australia/New Zealand & northern Asia Stephen Basil-Jones said the m2m team made an “impresssive and persuasive argument for their appointment to our business”.

“We are excited by this new partnership and our future together.”

m2m Sydney’s managing director Wendy Gower added, “We are absolutely thrilled to have been successful in the pitch process for Sony Pictures.

“With up-coming releases of Angry Birds ,Ghostbusters & Inferno to name but a few, this is undoubtedly an account which offers huge scope to deliver exciting market leading work. We are also delighted to have the opportunity to work closely with Stephen and the team at SPR.”

Since the reinvention of the m2m brand in late 2013, the business has undergone significant growth, reigning successful across a number of new business wins such as Hoyts, Beats by Dre and MachineZone, although the Sony Pictures account is by far the largest new business win.

Sony Pictures Releasing estimate its media spend for the next 12 months to be somewhere around the $15 million mark, with the appointment effective from April 1 2016.

Please login with linkedin to comment

brooklyn beckham Enero pinknews right to be forgotten

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]