LVLY Co-Founder Hannah Spilva: “Agencies Should Focus On Outcomes & Not Hours”

LVLY Co-Founder Hannah Spilva: “Agencies Should Focus On Outcomes & Not Hours”
B&T Magazine
By B&T Magazine
SHARE
THIS



Focusing “more on outcomes and less on hours” can play an important role in evening the playing field when it comes to flexible work, LVLY co-founder and chief executive Hannah Spilva believes.

During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating their invaluable contribution to their industry through leadership, innovation and courage.

A recent story of success, Hannah Spilva—who picked up the ‘Entrepreneur’ award at the 2019 Women in Media Awards—believes the industry must face-up to “outdated ideals”, in a move that would play a part in solving the inequality of flexible work, which remains between the sexes.

In pushing against the strict nine to five office ideal, which she described as “outdated”, Spilva tells B&T embracing a “work from anywhere” philosophy could be a way forward.

It’s also a philosophy her company has adopted, to great success.

“What a crisis like a global pandemic does when it throws everything up in the air, is allow you to start to re-evaluate how everything works,” she tells B&T.

“I think there’s been some clear opportunities for businesses to rethink the whole workforce in general—how we employ people, what level of flexibility we give people—so I think now is as good a time as any to rethink how we treat both genders in the workplace.”

Her company, the start-up personalised gifting service LVLY, has been one of a few great stories of success during the coronavirus pandemic—recording as much as 400 per cent year-on-year growth in recent months, and having increased its workforce from 12 to more than 50 employees, at its peak.

Allowing her team to work where they are most productive—either from home or in their office—on a rotating basis, Spilva says, has played a big part in this, and has had a lasting impact on LVLY.

“I personally spent six weeks straight working from home as I’m pregnant at the moment,” she says, adding that nearly her entire workforce were able to fulfill their work obligations from home.

Image credit: Holly Hawkins

As a result of what LVLY has experienced over the last three months, the company is now in the process of rewriting all of its employment contracts to build in “much more flexibility” around how it encourages and enables its employees to fulfill their roles.

Spilva believes the coronavirus pandemic has proven that flexible working arrangements—which have been welcomed, wholesale, across her entire company and improved productivity—are not only doable, but beneficial for both sexes in the long term.

“You can work smart, you can work remotely, you can be productive—you can be flexible with your days and hours,” she tells B&T. “If people focused more on outcomes and less on hours, I think that alone would be a good start moving forward.”

However, Spilva insists that employers and employees each have a responsibility to make it work.

“Everyone has a role in making sure that change is adopted—certainly, leaders in business have to champion that change,” she says.

“But equally, employees have a responsibility to drive that change by making it work … it only works if employees are passionate, accountable and productive when given that flexibility and autonomy to work from everywhere, so it’s a joint responsibility.”

Don’t be shy, be proud of your achievements and enter B&T’s Women In Media! Submit your entry here.

You can also buy tickets to the event here, which will be held on Wednesday 28 October 2020, at Doltone House (Jones Bay Wharf).

And, if you’d like more information, head to this website.

Other key information 

On-time deadline: Friday 21 August 2020 (5pm AEST)

Late entries deadline: Friday 28 August 2020 (5pm AEST)

Shortlist announced: Wednesday 23 September 2020.

Thank you to all of our incredible sponsors for making the event possible! 

Featured image supplied

Please login with linkedin to comment

B&T women in media awards Hannah Spilva LVLY women in media awards

Latest News

Tis’ The Season To Turn Shoppers Into Buyers
  • Opinion
  • Technology

Tis’ The Season To Turn Shoppers Into Buyers

Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]

Opinion

by B&T Magazine

B&T Magazine
Vodafone Australia To Pitch Creative
  • Advertising

Vodafone Australia To Pitch Creative

TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]

IBM CMO Jodie Sangster Departs
  • Media
  • Technology

IBM CMO Jodie Sangster Departs

IBM CMO Jodie Sangster announces departure. Has promised not to do a podcast, take up painting or open a yoga retreat.

Recommended

by B&T Magazine

B&T Magazine
Westfield Launches Home Delivery Service
  • Marketing

Westfield Launches Home Delivery Service

Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services
  • Media

SBS Named By AFR As One Of Australia’s Most Innovative Companies For Digital Language Services

SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations.  Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy.  SBS provides multiplatform services in more than […]

İstanbul, Turkey - February 10, 2019: Woman using smart phone on a couch. The smart phone is an iPhone 8 displaying Twitter application. iPhone is a touchscreen smartphone developed by Apple Inc.
  • Technology

Twitter Plays With In-Conversation Ads

Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]

ABC Relaunches Aussie Music Show The Sound For Season Three
  • Media

ABC Relaunches Aussie Music Show The Sound For Season Three

In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]

AKQA Crowned Most Innovative Media And Marketing Company By AFR
  • Marketing
  • Media

AKQA Crowned Most Innovative Media And Marketing Company By AFR

Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List.  This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category.   The Most Innovative Companies Awards were presented via a […]

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian
  • Media

Hedley Thomas Launches Investigative Podcast Shandee’s Story Via The Australian

National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards
  • Technology

Greater Bank Claims Silver At Step Two Intranet & Digital Workplace Awards

Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]

White ladders leaning on to content written bull's eye target on blue wall. Horizontal composition with copy space. Content concept.
  • Marketing
  • Media

New Research Identifies ‘Commerce Content’ As Key Revenue Driver For Brands And Publishers

Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]