Specialty meat producer Luv-A-Duck has launched its new brand campaign, ‘Simply Impressive’.
The campaign, developed by Disegno, shines a spotlight on using duck when you want to make an impression with the launch of the 80’s-inspired TVC featuring a classic love story simplified with a delicious duck dish.
Luv-a-Duck marketing manager George Dimkin said: “This campaign marks a new direction for the brand to stand out from the crowd.
“When we try to impress someone, there’s an undeniable element of competition. When it comes to the meals that matter, being ‘Simply Impressive’ is simple when you impress with duck.
“Duck has a succulence which lends itself to a variety of flavours and is the perfect tool for getting there.”
With production by BRAVE, the platform and campaign was created by Disegno, Melbourne.
Disegno senior account director Kenneth Chow said: “We’re thrilled to work with Luv-A-Duck in taking the brand further than it’s ever been.
“It doesn’t matter if it’s for friends, family, or even yourself, we recognised that a delicious duck dish always makes a statement.”
The campaign rolls out across television, digital, social media and in-store with planning by Cole Media.
Credits
Client: Luv-A-Duck
CEO: Daryl Bussell
Marketing Manager: George Dimkin
Advertising Agency: Disegno, Melbourne, Australia
Art Director: Glenn Thomas
Copywriter: Michael Yang
Senior Account Director: Kenneth Chow
Account Executive: Sonali Devan
Social Media Specialist: Jasmine Wong
Production: BRAVE Media
Director: Christopher Benz
DOP: Graham Wood
Music: Frederick Miñano
Sound Edit & Mix: Robert Upward
Media Planning: Cole Media
