Luminary Nabs Sitecore’s Greg Baxter

Luminary Nabs Sitecore’s Greg Baxter
SHARE
THIS



Digital agency Luminary has bolstered its Sitecore expertise with the appointment of Sitecore veteran and strategy MVP, Greg Baxter (featured image).

His official title with Luminary is CX director.

Sitecore is an enterprise-level CMS provider, and has been ranked as a Web CMS Leader in Gartner’s Magic Quadrant for 10 consecutive years.

Luminary has been building websites on the platform for a number of years but Baxter’s appointment underpins the agency’s strategic plans to strengthen its Sitecore offering.

Luminary CEO, Marty Drill said: “Over the past 20 years we have established a strong reputation for our technical capabilities.

“Greg brings a unique depth of experience in the strategy side of Sitecore, which provides the perfect complement to our developer team and will assist our clients in maximising the value of their investment in the platform.”

Prior to Joining Luminary, Baxter spent eight years at Sitecore, launching the Sitecore brand in Australia, New Zealand, and the broader Asia Pacific region.

Baxter was awarded the prestigious Sitecore MVP for Strategy in 2018, and again in 2019.

He remains one of only two Sitecore Strategy MVPs in Australia.

Baxter has worked with an extensive list of blue-chip clients on their Sitecore strategies, including the Department of Defence, Toyota, Stockland, Sydney Airport, Auckland Airport, CSIRO, Network 10, AustralianSuper, ACMA and the National Maritime Museum, among others.

Baxter said: “Luminary has the DNA to be the best Sitecore partner in the region.

“The agency’s strategic, design and technical smarts are the ideal complement to Sitecore’s powerful optimisation capabilities. So many Sitecore users have barely scratched the surface of what it’s capable of.

“Our goal is to help people realise its potential and roll out best practice solutions that optimise the platform from the outset – no more mythical ‘Phase Two’.”

One of Baxter’s first initiatives at Luminary was to set up the Melbourne Sitecore Marketers’ Meetup Group.

The first official Meetup was hosted on 31 July with a panel of experts discussing headless CMS. The next will be hosted at Luminary’s Melbourne CBD office on 5 September.

Luminary is also sponsoring the upcoming Sitecore Experience conference for marketers, and the Sitecore User Group Conference, SUGCON, where Baxter will be presenting on Sitecore personalisation.

Please login with linkedin to comment

Greg Baxter Luminary Sitecore

Latest News

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

The Women Who Shaped Technology In 2020
  • Technology

The Women Who Shaped Technology In 2020

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

by B&T Magazine

B&T Magazine
Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.