Luminary Appointed As Digital Agency For UNICEF Australia

Luminary Appointed As Digital Agency For UNICEF Australia

Luminary has been appointed as the digital agency for UNICEF Australia, further consolidating the agency’s standing in the charity and not-for-profit sector. UNICEF joins Save the Children, Cancer Council Australia, Fred Hollows Foundation, Heart Foundation, Our Watch and The Shrine of Remembrance on Luminary’s list of high-profile charity and NGO clients.

Established in 1946, UNICEF is the United Nations Children’s Fund, a humanitarian agency that works to ensure every child has access to clean water, food, healthcare, education and a safe place to grow up. For more than 70 years, UNICEF has worked to promote and protect children’s rights on a global scale. UNICEF Australia was formed in 1966 to support that mission.

As UNICEF’s digital agency, Luminary will be supporting multiple projects, including an upgrade of the organisation’s flagship site and The GoodWILL Project, an initiative that connects people wanting to leave a gift to UNICEF in their will with solicitors who provide their services free of charge. Luminary will also initially be tasked with developing a multi-year digital roadmap for the charity.

“We are absolutely thrilled to welcome UNICEF Australia into the fold here at Luminary,” said CEO Marty Drill (main photo). “The work the organisation is doing in Australia and abroad is so vital. We are very honoured to have been given this opportunity to support that work. It gives our team members a real sense of purpose to be working with an organisation that is making a difference in the lives of so many. With our experience in the charity sector, we’re in a position to really bring a great depth of knowledge to UNICEF to help it achieve its goals.”

Luminary was selected as the digital agency for UNICEF Australia following a competitive pitch process. According to UNICEF Australia CEO Tony Stuart, it was a combination of not-for-profit experience and credentials in Kentico – the charity’s chosen content management system – that led to the decision to choose Luminary.

“We’re really excited by the opportunity to work with Luminary,” Stuart said. “The agency has unparalleled experience with Kentico and it also has an impressive track record of achieving great results for charities. Even in the initial stages of working together, Luminary has solved challenges for us that previously seemed insurmountable. We’re very much looking forward to seeing where this partnership will take us.”

Please login with linkedin to comment

Luminary unicef

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]