Global activewear brand Lululmeon has been forced to apologise after a now ex-employee posted an image of a “racist” t-shirt on his Instagram page.
The t-shirt, which was designed by American artist Jess Sluder, features a picture of a box of fried rice with bat wings and the words “no thank you” written inside the box and on the sleeves.
Ex-employee Trevor Fleming posted a link to his Instagram page promoting the shirt, with social media users quick to call out the piece of clothing for being racist and xenophobic.
Sluder, who designed the shirt, wrote in a now-deleted Instagram post: “Where did COVID-19 come from? Nothing is certain, but we know a bat was involved,” along with #batfriedrice and #humornothate.
Fleming, who was previously employed as an art director at Lululemon, reposted the image. Fans were quick to notice the blunder, taking to the brand’s Instagram page to air their disappointment.
“Lululemon, usually I am one of your biggest customers,” one person wrote. “Today, however, I am disappointed by your lack of transparency. Not only did your employee blatantly display xenophobia and racism, but he also exploited COVID19 just to make a few bucks.”
“Will not be purchasing or wearing anything from this brand unless proper action is taken and racism is addressed,” said another.
Fleming apologised for advertising the shirt and said he did “not participate in any part of its creation”.
Lululemon was quick to respond. The brand said it “acted immediately, and the person involved is no longer an employee.”
“We want to apologize that an employee was affiliated with promoting an offensive t-shirt,” the brand replied to another comment.
“We hold our values at our core and find the image and post inexcusable.”
Lululemon also made it clear the shirt was not one of its products.
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
(A new window from LinkedIn should open for you to authorize the B&T login. If you don't see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)
SUBSCRIBE NOW FOR FREE
Never miss a story again. Sign up for B&T's daily newsletter now.