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B&T > Campaigns > Love Butter? You’ll Adore This Ad
Campaigns

Love Butter? You’ll Adore This Ad

Staff Writers
Published on: 9th May 2019 at 8:23 AM
Staff Writers
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1 Min Read
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Sure, we appreciate that butter makes you fat, elevates the cholesterol and ultimately kills you from early onset myocardial infarction, but hell that salty, yellowy goodness damn tastes fine!

And if you like to smear butter on just about everything, then you’ll adore this wonderful new spot from British butter brand Anchor.

Titled “Butter the Food Butter the Mood” the delightful spot’s the work of London agency Engine and definitely plays to butter’s joy (and not its ability to bring on early onset myocardial infarction).

Commenting on the spot, Engine said: “The campaign also introduces a new look and feel for Anchor in print, OOH and below-the-line channels – bringing playfulness to the world of food photography, by mixing together bright colours and visual puns in ways that tickle the funny bone as well as the taste buds.”

Check out the crumpety goodness below:

Credits
Client: Anchor
Agency: Engine
Executive Creative Directors: Paul Jordan
Copywriter: Christopher Lapham
Art Director: Aaron McGurk
Agency Producer: Bradley Woodus
Assistant Producer: Oliver West
Senior Account Director: Richard Williams
Account Executive: Elise Goodwin
Client Managing Director – Louise Hayward
Planning: Matt Willifer and Katherine Morris
Project Manager: Charlotte Riley
Production Company: Blinkink
Director: Joseph Mann

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TAGGED: Ad campaigns, Anchor Butter, engine
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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