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Reading: Louis Vuitton Partners With Artist Yayoi Kusama & Snapchat To Bring Collection To Life
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B&T > Marketing > Louis Vuitton Partners With Artist Yayoi Kusama & Snapchat To Bring Collection To Life
MarketingTechnology

Louis Vuitton Partners With Artist Yayoi Kusama & Snapchat To Bring Collection To Life

Staff Writers
Published on: 27th January 2023 at 4:26 PM
Staff Writers
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Louis Vuitton has partnered with Japanese contemporary artist, Yayoi Kusama, to bring its latest collection to life through augmented reality on Snapchat.

The new Landmarker Lenses use Snap AT to put Kusama’s signature Painted Dots on iconic monuments around the world including the Eiffel Tower in Paris, Statue of Liberty in New York City, Tower Bridge in London, and more.

Louis Vuitton’s Painted Dots range, produced in collaboration with Kusama represents the ongoing bond between the artist and Louis Vuitton. The Painted Dots can be cast onto a range of iconic buildings around the world such as the Eiffel Tower, the Statue of Liberty, and London’s Tower Bridge.

Snap’s Landmarker tech powers the Lenses, which lets creators build anchored location-based lenses to help entertain, educate, or help businesses grow. The Lens experience was built by Beyond.studio, a Snap Creative partner, and the Lenses can be found on Louis Vuitton’s public profile or within the Lens Explorer on Snapchat.

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TAGGED: Louis Vuitton, snap
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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