Global provider of data enrichment solutions, Lotame has recently announced the launch of Lotame Panorama ID, a global people-based identity solution for the cookieless open web.
Powered by Lotame’s patented graphing technology, its enriched identity solution connects all types of device identifiers, associated individual behaviors, and privacy choices into a single view, without dependence on cookies, the company said in a press statement. Panorama ID is accessible to all digital advertising players and interoperable across the ecosystem via API, prebid and inbound/outbound server-to-server.
Created for the open web, Lotame Panorama ID is built from multiple inputs, including deterministic data like customer IDs and emails, and publicly available web data. It is an omnichannel and freely accessible identity solution that does not depend on third-party cookies to target consumers globally.
Lotame will share more about Panorama ID in its upcoming The Connected Future virtual event for the APAC region on Tuesday 15 December. Industry leaders will join Lotame for interactive discussions about the future of a cookieless open web. Registration is free and open to anyone in the digital advertising industry.
With Panorama ID, marketers and publishers will be able to:
- Address and engage with consumers across the open web, even those in cookieless environments
- Power relevant omnichannel advertising with the only global, people-based enriched ID
- Offer transparent privacy-first consumer controls via universal opt-out
- Buy and sell with an interoperable ID that works across platforms, channels, and with other IDs
- Plan, execute, and measure performance across every channel
Andy Monfried, chief executive officer, Lotame, said, “With our Panorama ID, we’re giving the marketplace equal opportunity to compete, improve consumer relationships, and deliver outstanding, diverse, ad-supported content across the open web and connected devices.”
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