Publicis Acquires Lotame, Touts Ability To Reach 91% Of All Adult Internet Users
Mon dieu! There won't be any companies that Publicis doesn't own in…
Technology Investment Set To Surge In Australia As 99% Of Marketers & Agencies Face Data Challenges
Work in marketing? A little bamboozled by all the tech? A new…
The Cost Of Running Ads Is Up, But Quality & Safety Are Down, Reverse Your Brand (& Agency) Fortunes With Curation
Lotame's MD Nishanth Raju talks the value of curation for agencies. What's…
Lotame Launches New Audience Offering To Enhance Global Advertising Performance & Solve Addressability Gaps
Lotame announces the launch of Lotame Curation. No, not a swanky new…
Industry Reacts To Google’s Backflip: ‘Why Switch Off The Cash Cow’, ‘Cookies Are Doomed Either Way’ & ‘Multi-Touch Attribution Sucks’
B&T's probing adland's brightest on Google's cookies backflip. With more time we…
Lotame Launches Data Collaboration Platform To Help Manage Crumbling Cookie
Big news in the adtech world. B&T still wondering how everyone's been…
Lotame’s Panorama ID System Gets Adopted By Google For Greater Connectivity
Lotame, the only flexible data solutions provider to future-proof connectivity and drive…
Lotame’s Latest Study Shows Australia Had the Highest Growth Rate In High Quality Data For The APAC Region
Often feel you're drowning in data? Well, best get the office lifebuoy…
Lotame COO Mike Woosley Takes A Look Back At One Year Since The Launch Of Apple’s App Tracking Transparency Update
Today, April 26th, marks the anniversary of Apple’s App Tracking Transparency update…
One Year On, Suppression Of Apple IDFAs Could Cost Facebook $17 Billion Based On Lotame Forecast
A full year after their original analysis, data management platform Lotame predicts…
Lotame’s Luke Dickens Predicts The Digital Advertising Landscape For 2022
Lotame MD predicts the digital advertising landscape & that's despite a sixth…
Lotame Announces PubMatic And MediaMath Will Support Panorama ID
Lotame announced today that PubMatic and MediaMath, the global independent advertising technology company…
Lotame Announces 10 Data Partners For Panorama ID
Lotame today announced 10 leading data partners including DTScout and ShareThis will…
Lotame Study: Marketers Plan For A Future With Multiple Identity Solutions
Lotame has today announced the findings of an in-depth survey on “Beyond…
How To Vet Identity Solutions In A Post-Cookie World
2021 will usher in a post-cookie world. And as you'll read here,…
Third-Party Data Sales Spike 109% For Lotame In APAC
Lotame has today announced 109 per cent growth in third-party data sales in…
Lotame Extends New Cookieless ID Solution With Magnite, Sovrn, Eyeota And Advance Local Integrations
Dissapointingly, Lotame not rolling up sleeves and baking double choc cookies, as…
Lotame Unveils Its Cookieless Identity Solution, Panorama ID At Upcoming The Connected Future APAC Virtual Event
Even B&T has to admit this headline's somewhat of a mouthful. So…
Data Management Platform Lotame Wins Network 10 Partnership
Network 10 has a new data management platform. B&T understands that "Neville"…
Lotame Appoints Fred Marthoz As Managing Director For South East Asia
Data solutions company Lotame has appointed Fred Marthoz (pictured) as managing director for the…
Why Publishers Should Not Ignore Second-Party Data
In this opinion piece, Lotame Asia head of client partnerships/commercial director Kevin Huang (pictured…
