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B&T > Marketing > Lost Paradise Festival Goes Ahead With Crucial Support From Megatix
Marketing

Lost Paradise Festival Goes Ahead With Crucial Support From Megatix

Staff Writers
Published on: 22nd November 2024 at 10:03 AM
Edited by Staff Writers
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After a challenging period marked by the collapse of two major ticketing platforms, Lost Paradise Festival has found a new ally in homegrown Australian ticketing company, Megatix.

With the festival’s future on the line, Megatix has stepped in to empower Lost Paradise with cutting-edge technology, allowing the event organisers to take control of their own ticketing operations and ensure a smooth experience for festival-goers.

The unexpected collapse of Lyte left Lost Paradise in a precarious position, threatening the future of one of Australia’s most beloved music festivals. However, thanks to Megatix, Lost Paradise was able to quickly regain control of its ticketing, and secure the operational integrity of the event, ensuring fans can still enjoy
the unforgettable experiences they’ve come to expect.

Lost Paradise’s ticketing woes couldn’t have come at a worse time for an industry already facing a myriad of difficulties including rising costs, tight margins, the weak Australian dollar, unpredictable weather and the ongoing cost of living crisis. Moreover, the Australian festival ecosystem is delicate and the loss of a key event like Lost Paradise would have flow-on effects for other Australian festivals over the New Year’s period that rely on the collective buying power of multiple promoters to share top-tier headline and international talent.

Earlier this year Mitch Wilson, Australian Festivals Association managing director, called for more support for the sector “If we all step back and let market conditions determine our future, cancellations will continue. Do we, as a community, want to lose more of Australia’s favourite cultural events?”

Megatix is extremely proud to be doing their part, focusing on doing whatever it takes to ensure that events like Lost Paradise can continue to thrive. With technology built around flexibility and autonomy, festival organisers can manage their own sales, pricing, and customer interactions. This shift has empowered Lost Paradise to have complete ownership of their ticketing platform, directly interacting with their customers while eliminating dependence on third-party platforms that have historically led to uncertainty and disruptions.

“Megatix are a homegrown Australian ticketing company who want to support us to help ensure the viability of the industry after what’s been an incredibly difficult few years. It’s been an ongoing challenge to secure our ticketing infrastructure, but Megatix has really come through for us. Their platform gives us the control we need to provide a seamless experience for our fans while safeguarding the future of the festival,” said Simon Beckingham, founder of Lost Paradise.

“We understand how critical festivals like Lost Paradise are to Australia’s cultural fabric, and we’re committed to doing everything we can to support them. Our platform is designed to give organisers the power to manage their events autonomously while providing fans with a secure, reliable ticketing experience,” said Roshan Odhavji, Owner and Director of Megatix.

The partnership between Lost Paradise and Megatix exemplifies the resilience and innovation that drive Australia’s festival scene. As Megatix continues to support the events industry with reliable, cutting-edge solutions, fans and organisers alike can look forward to more secure and unforgettable festival experiences.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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