French Australian independent agency CEO and entrepreneur, Loan Morris, has announced the launch of ABL Digital Media, a new independent media agency.
The agency offers a full-funnel marketing approach, including media planning, content creation, SEO, SEM, social media management, and reporting. A consultative process is applied to ensure campaigns are tailored to each client’s unique needs, with a focus on delivering return on investment.
The new agency is led by Morris as founder and CEO and the agency’s initial clients include Allen & Unwin Australia and New Zealand, Collins Booksellers, Anglicare SA, and Anytime Fitness (seven franchisees).
“ABL Digital Media is our new brand for the Australian market with the ability to offer cross-market expertise with our extensive experience in handling multi-country campaigns, particularly in Europe and Australia. Our key focus is on transparency and client collaboration, providing impressive ROI and clear communication throughout a campaign’s lifecycle,” said Morris.
ABL Digital Media has also appointed a team of digital specialists including Rena Allain as head of operations and client services director, Kristy Paredes as digital media manager, and Hemanth Madappa as analytics and reporting specialist. In addition to the Australian-based team, the agency also has an extensive team based in Europe to assist on global campaigns including a head of web development and AI services.
“I believe in running the business collaboratively. While I manage the daily business operations, I make it a point to empower my team and give them the trust and autonomy they need to grow alongside the agency. It’s important to me that each person feels acknowledged, rewarded, and as deeply invested in our mission as I am,” said Morris.
“Our clients value the unique advantage we bring through our global insights from Europe and Australia. Managing teams across different time zones is no challenge but we’ve proven it works seamlessly. You just need mutual trust, great communication tools, and collaborative systems.
“As a working mother who balances multiple roles, I’ve learned to approach challenges with efficiency and a positive attitude, showing that anything is possible with the right mindset”.
ABL Digital Media is the result of a restructuring of Morris’s previous Australian agency, 27 Degrees Media. ABL will sit alongside and work in tandem with 27 Degrees Media in France, offering clients services in both the Australian and European markets. Although the Australian and French agencies are two separate entities, some services are shared.
“I’m proud to say we are one of the only indie boutique agencies with a global footprint and on-the-ground support in the European market. We are able to take an Australian business with e-commerce opportunities to the huge European market, while still utilising a local team and a unified approach. We have advanced knowledge in European data and privacy regulations giving us an edge in Australia and are passionate about delivering growth for our clients,” added Morris.
“We are excited to partner with Loan and the team at ABL Digital Media. Their innovative approach and expertise will help us to elevate our brand and engage our audience in meaningful ways,” said Anglicare SA head of marketing and communications, Kristen Deane.
“The team not only understands the digital landscape but also knows how to translate complex ideas into impactful solutions for all of Anglicare’s business units. We are already benefiting from this partnership and look forward to continuing to work together in the future,” added Deane.
After moving to Australia from her native France in 2006, Morris has enjoyed a 17-year career in media and was previously CEO of inc. Digital Media. Morris was also CEO of Impulse Screen Media, which acquired inc. Digital Media in 2020 where she led the growth strategy and commercial operations for the agency before becoming their CEO. She has also worked with ARN as commercial director.
