Liquid Ideas will launch this new category that delivers wines that are naturally lighter in alcohol – New Zealand Lighter Wines – as part of a seven-year NZ wine industry initiative.
Liquid Ideas said they are excited to be working with newly formed cocktail innovation company, Curatif, who are shaking up the premium ready-to-serve drinks game with Four Pillars Negroni and Archie Rose Espresso Martini in a can.
Liquid Ideas had expanded their remit with Beam Suntory, working with their innovations team to launch a world first for Australia, KOYOMI, an RTD Shochu from Japan.
KOYOMI will come to life through a Tokyo ‘Golden Gai’ pop-up in Sydney later this year.
They also welcome back Handpicked Wines, a premium portfolio of wines showcasing the world’s best wine regions, the Handpicked Sydney CBD cellar door and the 2020 launch of their Melbourne Cellar Door.
Liquid Ideas continues to work with other clients in the drink and hospitality sector including Four Pillars Gin, Fever Tree, Golden Century Group, Pt. Leo Estate, Shaw + Smith, Voyager Estate and Canadian Club among other clients like Singapore Airlines, DeLonghi and Kenwood.
Media and hospitality director, Sally Lewis commented: “Liquid Ideas has always had its heart in the drinks and hospitality arena so we are excited to be expanding this part of our business yet again.
“The drinks trolley is looking well stocked leading into the second half of the year.”