Footballing demigod Lionel Messi certainly has no shortage of brand suitors following his World Cup heroics last December.
Continuing its relationship with the 36-year-old is the Hard Rock Cafe chain who has just released a new Messi-fronted global campaign called “Greatness Happens Here”.
Now we know what you’re thinking (Well, this is certainly what B&T was thinking) – isn’t the Hard Rock Cafe that burger chain that was briefly famous in the 80s before closing down?
Well, apparently not. A quick Google check reveals Australia is home to two outlets – one at Sydney’s Darling Harbour and the other on the Gold Coast – however, both are “temporarily closed”. Sadly, a lack of interest has prevented us enquiring about their re-opening dates.
In its new work, the soccer god pulls on his chef’s whites to man a Hard Rock Cafe kitchen and promote his very own Messi chicken sandwich.
The spot’s the work of creative agency Yes, we’re Open and includes a mass media and social media coverage, as well as an innovative 360-degree web experience that, the press release said, “Adds an element of entertainment and fun.”
Messi is reportedly worth a cool $US600 million ($A870 million) so we can’t see him cooking too many burgers soon. Unlike cashing in on his global fame with high paid advertising work. Watch his latest below:
