B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • NRL
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • imaa
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Lion And Host/Havas Back The Blues With Tooheys NEW For State Of Origin
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Lion And Host/Havas Back The Blues With Tooheys NEW For State Of Origin
AdvertisingCampaigns

Lion And Host/Havas Back The Blues With Tooheys NEW For State Of Origin

Staff Writers
Published on: 25th May 2021 at 9:00 AM
Edited by Staff Writers
Share
1 Min Read
SHARE

Lion is kicking off its support for the Blues at this year’s State of Origin series with a new brand campaign for Tooheys via Host/Havas that reminds everyone to show they are true blue with a Tooheys NEW.

The campaign highlights that with the Blues experiencing something of a resurgence in the Origin arena, the Blue’s spirit is becoming ever more contagious.

The campaign launched in film and is supported with OOH.

Host/Havas ECD Jon Austin said, “I’m a Kiwi born and bred, but in recent years I’ve found myself getting truer and bluer. Or as Margie so eloquently puts it, up the Blues.”

Marketing Manager, Lion, Chris Allan added, “our partnership with the Blues is always a great opportunity to remind people of our proud roots in NSW and our passion for our home state. Here’s hoping Margie, Bev, Pam, Betty and Hindy can get the boys over the line this year with the rest of NSW.”

CREDITS

Client: Lion

Agency: Host/Havas

Media Agency: UM

Music: Song Zu

Production company: Taxi

Director: The Co-Op

Photographer: Steve Greenaway

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Host/Havas, State of Origin
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Fast 10: VML’s Thomas Earle On Leading With Brains, Heart & Courage
20/05/2025
Marvel At The Cairns Crocodiles Expo Floor In Technicolour Glory!
20/05/2025
Kargo Achieves Official CarbonNeutral Certification
20/05/2025
Greenpeace Unveils Call To Action Campaign Via Photoplay’s Dropbear, Bringing Awareness To Harmful Effects Of Long Line Fishing
20/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?