Lion Adds Geometry Global And Integer To Agency Roster
Lion Beer, Cider & Wine Australia has announced that shopper strategy agencies; Geometry Global and Integer will join its Agency Village following a recent pitch process.
Geometry Global has been appointed to work on Lion’s Shopper Strategy Projects such as the Beer Category Growth Plan and will be the lead shopper agency for XXXX and Craft portfolios.
Integer has been appointed as lead agency for Shopper Strategy and Executional Projects for Major Customers, Hahn, Kirin, Little Creatures, Tap King, On-premise and Lions Cider portfolio and will sit alongside Shopper Execution Agency, PMG Communications, who remain a long term partner of Lion.
Ben Slocombe, marketing director, category and planning, Lion Beer, Cider & Wine Australia, said: “The Retail and On Premise environment is rapidly changing and we are looking at new ways to deliver consumer, customer and shopper wins along the Path To Purchase. We believe that what Geometry and Integer presented will help realise the aspiration we have for our Shopper Connection and Activation program.
“The team showed us some fantastic Shopper Frameworks and put forward new creative ways to connect with Shoppers which challenged our thinking. We are continually looking at new and innovative ways to add value to our customers’ businesses and both our new agencies will help us here.
“Plus, there is a really good cultural fit with both agencies – it is important to us at Lion that our partners’ values match ours.”
Geometry Australia CEO Sean Taylor said: “We are delighted to win the business and be in a position to help take Lion’s shopper strategy to a new level.
“In today’s complex and rapidly changing marketing environment it’s important to be on the cutting edge of shopper strategy and engage customers at every touch point. With access to Geometry’s proprietary tools and to the broad expertise of Geometry agency’s network, we are confident the Lion partnership will produce world class work across all shopper projects. We can’t wait to get started.”
Integer Australia managing director Georgia Bruton said: “We’re thrilled about our new partnership with Lion. The chemistry between us made the pitch process incredibly enjoyable. There was a feeling of it being the right partnership from the beginning which, combined with our insights and expertise, is ultimately the perfect formula for success.”
Latest News
Register Now For Your 60-Minute Digital Marketing Masterclass With Rocket Agency’s Co-Founder James Lawrence
Modern marketers are tasked with understanding a seemingly endless list of tools, techniques and strategies. To be successful, they have no choice but to be agile. And with the current pace of change in the industry, the demand being put on marketers is only going to increase. Google’s decision to remove third-party cookies from Chrome […]
Seven Appoints New Head Of Research And Insights
As Seven West Media continues to accelerate its digital transformation and market-leading data offering, the business has strengthened its Insights team with the appointment of Craig Johnson as Head of Research and Insights, effective immediately. A key member of Seven’s Audience Intelligence team, Johnson is responsible for measuring and analysing data and insights from Seven’s […]
Wednesday TV Wrap: ABC Beats 10 In Battle For Bronze
The ABC TV Network took the bronze medal from Network 10 on Wednesday night, beating it in terms of the daily share. Also significant is that, as per OzTAM’s metro data, 10’s new 7.30pm entertainment show Making It did not reach the top 20 most viewed programs. It had a metro audience of 325,000. 10’s […]
Foxtel Ramps Up Its News Streaming With The Launch Of Flash
The Foxtel Group has announced it will launch Flash, a first of its kind, dedicated live news streaming service featuring more than 20 local and global live news sources at launch. To be launched in October, Flash will provide a fresh, convenient way for Australians to stay informed by bringing together a diverse range of […]
Agent99 Adds The Distilled Spirits Council Of The U.S & Helen Tarrant To Portfolio
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Family Guy Drops COVID Vaccine PSA And It’s Totally Brilliant
Some 55 per cent of Americans have received both doses of the COVID vaccine while, worryingly, about a third remain unvaccinated with cases again on the rise. So, who better to entice nervous Americans to get the jab than the rather un-PC team at Family Guy. Creators of the legendary cartoon have debuted a three-minute, […]
Melbourne Creatives Release “Locktown” T-shirts To Raise Funds For Beyond Blue
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
This Is Flow Doubles Up, Winning Riverina Dairy And Liquefy Health Without Pitch
This is Flow has today announced the addition of two new clients, Riverina Dairy and Liquefy Health. With billings to exceed $3m, both brands come on board without a competitive pitch.
Meet JustEggs: The Digital Agency Driving Customers Back In-Store
Retail is constantly evolving, and there’s no question that the pandemic has accelerated the evolution. One agency that is helping retailers stay ahead of the ever-changing curve is JustEggs. Founded in 2013, JustEggs specialises in customer acquisition and retention, combining creativity with media. The agency has created over 1,000 campaigns for clients that have delivered […]
Influencer Marketing Agency Komodo Announces New TikTok Offering
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
Joan Warner Announces She Will Step Down AS CEO Of CRA In 2022
Commercial Radio Australia chief executive officer Joan Warner has advised the CRA Board that she intends to step down early next year. Warner has been at CRA, for over twenty years. The search for a replacement CEO will commence immediately with the aim of a new CEO taking up the position during the first quarter […]
How Retail Can Help Consumers Ride The Emotional Rollercoaster Of COVID-19
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Havas Village Australia Launches ‘Be Together’ To Reunite Staff With Loved Ones When Borders Open
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Independent Media Agencies Of Australia Launches First Campaign
The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has launched its own multi-channel ad campaign to promote the benefits of independent media agencies to companies and marketers. The campaign will feature across radio, TV, out-of-home, digital and print channels, with partner organisations contributing more than […]
Howatson+Company Nabs Colenso BBDO’s Levi Slavin For Chief Creative Officer Role
Levi Slavin, former CCO of Colenso BBDO, has been appointed Howatson+Company’s new chief creative officer following the sudden departure of Ant White in August. Slavin will join the Sydney-based agency in January. Chris Howatson (pictured below) commented: “Levi is a wonderful human being first, brilliant creative second. He is renowned for his empathy, his commitment […]
Spikes Asia Appoints Jenny Lau As Events Director
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Expands Executive Leadership Team
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Glow Survey Finds: Consumers Want FMCG Sector To Tackle Plastic Waste & Packaging
B&T encourages FMCGs to tackle plastic waste, except when it comes to tarpaulins, cling wrap or novelty fake dog poo.
IntelligenceBank Ranks No.1 In G2 Digital Asset Management Relationship Index
IntelligenceBank nabs prestigious industry award that sadly comes with neither sash, tiara or swimsuit competition.
New National Association For The Visual Artists Campaign Gives Visual Artists A Shot At Recovery
Today, the National Association for the Visual Artists (NAVA) launched a new campaign, Sit For An Artist, urging everyone who is e
“The Bulls**t-ometer Will Be On Full Alert”: B&T Awards Live Judge William Leach Shares His Tips For Finalists
B&T Awards judge William Leach is on the lookout for "bullshit". Hopefully he doesn't read our daily newsletter then.
Revolution360 Wins Sydney Trains Contract For Bespoke Assets
Street Poster and OOH provider Revolution360 has been awarded a 7+ year contract with Sydney Trains for its bespoke road-facing advertising assets.
“Leading By Example Is One Of The Most Powerful Things Brands Can Do!” Gumtree’s Erin Holt On How Sustainability Drives Customers
It's top branding tips from Gumtree’s Erin Holt. Who can also get you a top deal on a slightly worn leather recliner.
Why Microsoft Searches For Insurance Have Lifted During COVID (And How This Affects Advertisers)
Study finds searches for insurance are on the up. And here's B&T thinking it would've been Lil Nas X or Emmy frocks.
LinkedIn Names Thinkerbell One Of The Top Aussie Start-Ups In New Study
Gnomes R Us and Haggis-In-A-Cup conspicuous by their absence in LinkedIn's list of hot new start-ups.
72andSunny Strengthens Team With Four New Hires Across Strategy And Creative
72andSunny ups the team with four new hires. Could've even been five if that unsuccessful pitch had gone the other way.
Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Fake Funeral Home’s “Don’t Get Vaccinated” Ad Turns Out To Be Best Pro-Vax Ad Ever!
If only AstraZeneca & Pfizer scientists could manage to distil their products into an M&M-like sugar-coated confection.
