Lion Adds Geometry Global And Integer To Agency Roster

Lion Adds Geometry Global And Integer To Agency Roster
SHARE
THIS



Lion Beer, Cider & Wine Australia has announced that shopper strategy agencies; Geometry Global and Integer will join its Agency Village following a recent pitch process.

Geometry Global has been appointed to work on Lion’s Shopper Strategy Projects such as the Beer Category Growth Plan and will be the lead shopper agency for XXXX and Craft portfolios.

Integer has been appointed as lead agency for Shopper Strategy and Executional Projects for Major Customers, Hahn, Kirin, Little Creatures, Tap King, On-premise and Lions Cider portfolio and will sit alongside Shopper Execution Agency, PMG Communications, who remain a long term partner of Lion.

Ben Slocombe, marketing director, category and planning, Lion Beer, Cider & Wine Australia, said: “The Retail and On Premise environment is rapidly changing and we are looking at new ways to deliver consumer, customer and shopper wins along the Path To Purchase. We believe that what Geometry and Integer presented will help realise the aspiration we have for our Shopper Connection and Activation program.

“The team showed us some fantastic Shopper Frameworks and put forward new creative ways to connect with Shoppers which challenged our thinking. We are continually looking at new and innovative ways to add value to our customers’ businesses and both our new agencies will help us here.

“Plus, there is a really good cultural fit with both agencies – it is important to us at Lion that our partners’ values match ours.”

Geometry Australia CEO Sean Taylor said: “We are delighted to win the business and be in a position to help take Lion’s shopper strategy to a new level.

“In today’s complex and rapidly changing marketing environment it’s important to be on the cutting edge of shopper strategy and engage customers at every touch point. With access to Geometry’s proprietary tools and to the broad expertise of Geometry agency’s network, we are confident the Lion partnership will produce world class work across all shopper projects. We can’t wait to get started.”

Integer Australia managing director Georgia Bruton said: “We’re thrilled about our new partnership with Lion. The chemistry between us made the pitch process incredibly enjoyable. There was a feeling of it being the right partnership from the beginning which, combined with our insights and expertise, is ultimately the perfect formula for success.”

 

Please login with linkedin to comment

Cloak & Dagger Frozen ward 6

Latest News

Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]

AFL Legend Kevin Sheedy Narrates A ‘Love Letter To Victoria’ Via Enthral
  • Campaigns

AFL Legend Kevin Sheedy Narrates A ‘Love Letter To Victoria’ Via Enthral

In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]