Lion And 72andSunny Sydney Launch New Campaign For Kosciuszko Pale Ale

Lion And 72andSunny Sydney Launch New Campaign For Kosciuszko Pale Ale

72andSunny has launched its first work for Lion, with a brand launch for Kosciuszko Pale Ale.

This is Lion’s first focused marketing campaign for the brand, and 72andSunny created the brand aesthetic, design and comms, including film, social and OOH.

Watch the psychedelic TVC below:

A 72andSunny spokesperson commented: “The 72andSunny team has collaborated effortlessly with the Kosciuszko brand team in producing a new aesthetic and way of bringing the Kosci spirit to life.

“We are looking forward to the next phase of this fantastic partnership.”

72s-x-kosciuszko-pale-ale-ooh2

Lion’s director of craft said: “We are absolutely thrilled with this new creative for Kosci from 72andSunny.

“It truly encapsulates what the brand is all about and it is fantastic to kick off its first ever marketing campaign.”

Credits:

Client: Lion
Agency: 72andSunny
Sydney Production: Alt
Director: Stefan Hunt
Media: UM




Please login with linkedin to comment

72andSunny Alt Kosciuszko Pale Ale Lion Beer Australia

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]