The world of work is changing fast but progress around important issues such as diversity and inclusion, gender equality, mental health and sustainability is not happening quickly enough.
To bridge this gap, LinkedIn has launched a new integrated brand campaign that aims to elevate the voices of “Changemakers” – creators who are using LinkedIn to voice their perspective and advocate change in the world of work.
Over nine months, LinkedIn will work with seven Changemakers, who are driving change in important areas that impact Australians in the workplace with the aim of sparking conversations and engagement amongst LinkedIn’s community.
Appetite for open and diverse conversations on the platform has increased, with LinkedIn seeing a 35 per cent year-over-year increase in public conversations happening on the platform, and 29 per cent year-over-year growth in public content shared.
Meet the LinkedIn Changemakers:
Bianca Hunt – Founder, AGNT BLAK
A proud Kamilaroi, Barkindji, Ballardong and Wadjak Woman, Bianca is on a mission to improve First Nations representation and empower young entrepreneurship through her talent agency AGNT BLAK.
Dr Amantha Imber – Organisational Psychologist and Founder, Inventium
Founder of behavioural science consultancy Inventium, Amantha is an organisational psychologist who shares her perspectives on the changing world of work. She is one of the Australian Financial Review’s 100 Women of Influence.
Toby Thorpe – Climate and Sustainability Champion
Toby is a passionate advocate for youth empowerment and climate action. He is the recipient of the Tasmania Young Australian of the Year in 2021 for his work as part of the United Nations Climate Change Conference.
Brenda Gaddi – Founder, Women of Colour Australia
Brenda is the founder of not-for-profit Women of Colour Australia and has been championing women’s voices for over a decade. She established one of the first community platforms in Australia where women content creators were fairly remunerated for their work and time.
Steven Satour – Campaign Manager at R U OK?
Steven is a proud Yankunytjatjara, Pitjantjatjara and Pertame man from Central Australia. He has an accomplished track record in working with Indigenous artists and groups to positively impact social and economic welfare of the community.
Carly Findlay OAM – Access Advisor at Melbourne Fringe
Carly is an award-winning writer, speaker and appearance activist. She identifies as a proud disabled woman – living with a rare, severe skin condition, ichthyosis. Carly has been working towards making workplaces more accessible and educating people to be better allies towards the disability community.
Dr Tim Sharp – Founder, Happiness Institute
Also known as Australia’s ‘Dr Happy’, Tim is the Founder and CHO (Chief Happiness Officer) of the Happiness Institute. His work includes enhancing happiness at work and promoting healthy living via positive psychology principles.
As part of the launch, LinkedIn has for the first time collaborated with TEDxSydney to ‘drive conversations that inspire Aussies to make positive progress in the workplace’. In the lead up to the main TedxSydney event on Nov 26th, the Changemakers will be uncovering simple ideas from their communities on LinkedIn that can help make our workplaces more accessible, sustainable, and productive. These will be shared as part of virtual discovery sessions and amplified across owned channels.
The campaign will launch across TV, BVOD, Cinema, Digital & Social Channels from 15 November. It will also be promoted across LinkedIn’s official channels on LinkedIn, Twitter, YouTube and Facebook.
Darain Faraz, director of brand marketing at LinkedIn says: “We have seen COVID-19 dominate workplace conversations over the past 18 months, meaning other important work-related considerations haven’t had the attention they desperately need. LinkedIn’s Changemakers campaign aims to refocus our conversations on important social issues that impact our future of work from diversity and inclusion to mental health, sustainability and accessibility.
We know that these Changemakers are driving necessary change in the workplace and we want to harness that power to help educate Australians and stimulate conversations that can change our world of work.”
