The Brand Agency Launches First Major Campaign For The Races WA

The Brand Agency Launches First Major Campaign For The Races WA

The Brand Agency has launched the first major campaign for The Races WA.

The Races WA is a newly developed brand within Racing and Wagering WA (RWWA) supporting the thirty-seven race clubs across Western Australia.

To launch the brand, The Brand Agency developed the ‘Life’s Better With Horses’ campaign to remind millennials of the magic of the races.

The campaign will kick off in regional areas this month across both digital and traditional media channels and will air in the metro area in April in the lead-up to the Autumn Racing Carnival.

The campaign launches with three TVCs showcasing different scenarios where life is made better with horses.

This fully integrated campaign will run across regional TV, cinema, digital video, digital display, press, social channels including Snapchat and Tinder, OOH and search.

RWWA manager, marketing and content, Katie Roberts said: “With 37 thoroughbred race clubs across Western Australia and one of the biggest country racing precincts in the world, we are committed to supporting and implementing initiatives to ensure a sustainable future for racing in the State.”

Roberts added: “The campaign tag-line ‘life’s better with horses’ can be applied across multiple initiatives and is versatile for all race clubs, making it a powerful marketing tool to drive greater on-course attendance and engagement in both the metropolitan and regional areas.”

Creative director Dean Hunt added: “Put added horse into a social situation and the atmosphere is instantly charged.

“This super simple campaign was brought to life wonderfully with the help of our fantastic internal team, legendary production partners and the delightful clients at RWWA, who gave us all the freedom, support and collaboration we needed to get it up to speed.

“Life’s better with horses. See you at the races!”

Credits

Client: Racing & Wagering WA (RWWA)
Manager, Marketing and Content: Katie Roberts
Marketing Coordinator: Sophie Ferguson
Executive Creative Director: Marcus Tesoriero
Creative Director/Copywriter: Dean Hunt
Head of Art/Art Director: Nathan Teoh
Copywriter: Anneliese Sullivan.
Strategy Director: Hannah Muirhead
Senior Account Director: Lauren Britton
Account Executive: Stephanie Gotch-Martin
Head of Media and Analytics: Angela Naaykens
Media Buyer: Shauni Giles
Head of Design: Dan Agostino
Producer (King Street): Caitlin Baird
Editor (King Street): Mason Truong
Production Company: Guilty
Director: Tony Rogers
Executive Producer: Jason Byrne
Offline Editor: Tim Parrington
Online Editor: James Scott
Colourist: Ciara Gallogly
Sound Company: Cue Sound
Sound Engineer: Mike Fragomeni




Please login with linkedin to comment

RWWA The Brand Agency The Races WA

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]