LG Launches “The Home Of Everyday Magic” Global Ad Campaign

LG Electronics has unveiled a new global ad campaign for its LG ThinQ smart home platform, highlighting it adds a touch of magic to everyday moments at home.

The videos underscore the “unique value and thoughtful features” the company says are synonymous with its “human-centric innovations.”

The short film follows a day in the life of four very different smart home users, providing insight into their lifestyles and routines. The film presents the home as a space where the mundane is made special by LG;s smart home platform.

“Through our new campaign, we hope to inspire consumers worldwide with our human-centred vision of smart living,” said Kim Hyoeun, LG Electronics vice president and head of brand management division.

“Much more than simply the streamlining of home functions, LG ThinQ proposes an intelligent lifestyle that delivers effortless functionality and next-level convenience, but also a sense of excitement, anticipation, and even a little magic.”

Viewers are introduced to the LG ThinQ app and its selection of smart features, such as Content Sharing, which enables Smart TV users to navigate between their phones and TV with ease; Express Freeze, a useful feature in the summer which heightens the refrigerator’s ice-making and freezing functions; remote monitoring feature, which allows users to check on the status of their dryers and other smart appliances; and Smart Diagnosis, which provides helpful appliance maintenance tips and self-troubleshooting instructions.

Through ongoing research and the continuous development of user-centric innovations, LG is making home a magical place for consumers all around the world. Always evolving, the LG ThinQ platform is designed to provide users with more practicality, productivity, and pleasure; bringing together intuitive home technologies and specialised lifestyle content to elevate life at home in exciting, new ways.

Campaign credits:

Creative Agency – MediaMonks Singapore
Founding Partner & Creative Director – Wesley ter Haar
CEO APAC – Michel de Rijik
Managing Director – Joris Knetsch
Strategy Director – Kryse Ynieto
Creative Project Leader – Haehyun Park
Creative Team – Glenn Ng, Melissa Toh, Dashini Waran, Jaemin Cho
Agency Producer – Rena Too & Dee Shin & Linda Shin
Designers – Doyeon Lee & Yooin Cho & Wiri Suvanmani
Production Company – Buton Creative
Director – Juan Poclava
Executive Producer – Seokhee Lee
Producer – Michael Cho
DOP – Pablo Clemente
Post Production – MediaMonks & Unframe
Editor – Unframe
Post Producer – Lynn Yeon, Fabian Lum
Colourist – Chin Wen Khien
Online Artist – Syed Naguib
Sound Design & Music Licensing – Papamusic

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