LG and Hearts & Science partnered to unveil brand-new powerhouse renovation show on Seven, Dream Home. The integrated technology was debuted to viewers in the first of many room reveals on Sunday night.
The sponsorship, identified and managed by Hearts & Science’s content division Shape, has positioned LG as the leading supplier of home appliance and entertainment in the life-changing renovation show, which is helping Aussies turn their dream home into a reality.
At the heart of the sponsorship LG integrates its innovative technology into contextually relevant moments in the program to showcase how the brand can be one of the building blocks in creating the ultimate home.
LG will promote their suite of home entertainment and home appliances in a marketing campaign spanning Seven’s broadcast and digital ecosystem, LG and retail channels.
To further extend their partnership, LG have leveraged Seven’s pioneering formats, the new shoppable, in-content ad product, 7CIC.
“We are excited to be a launch partner for Dream Home and deliver incredible home makeovers fitted with LG’s innovative technology to some very deserving Aussies. LG products help to enhance and elevate the everyday life of a homeowner, therefore integrating into Dream Home made complete sense,” said Gemma Lemieux, LG marketing director.
“And viewers will now be able to shop our products that they have seen in the show, from the comfort of their sofa via Seven’s new shoppable format,” added Lemieux.
“Unlocking an integrated sponsorship of this magnitude with a first-to-market shoppable ad format has been a tremendous effort from our Hearts & Science media team and content division, Shape,” said Lauren Peris, Hearts & Science trading director.
“We are committed to finding new and better ways for our clients to innovate and cut through in advertising, through partnerships that deliver seamless creative integration tied to real-world shopping moments, which is the key to our clients winning in today’s attention economy”.
